EA SPORTS Madden NFL 21 has partnered with high-end footwear and apparel Designer, John Geiger (@johngeigerco), to bring a premium, lifestyle product to the brand-new mode The Yard as part of Madden NFL 21 SZ1 of live service.
John Geiger inspires innovation and designs for the future through a premium fashion lens, and is a household name among today’s top athletes, with his infamous 002 sneaker and designs worn by NBA players in the tunnel and various sneakerheads worldwide. He is the first fashion designer to integrate product, vision and creative into Madden NFL.
The John Geiger x Madden NFL 21 collaboration features unique playable experiences coinciding with digital fashion and footwear capsules that players can unlock in-game including:
- An exclusive player outfit, blurring the lines of high-fashion and performance football, that highlights a vibrant color palette of electric greens and bright pinks inspired by the hype and energy around NFL Kickoff (available in Madden 21’s all-new mode, The Yard)
- An all-new 002 cleat in multiple colorways, inspired by John Geiger’s infamous 002 Footwear Model that has been a fashion staple for NFL athletes like Patrick Mahomes, Von Miller and AJ Green (available in Madden 21’s all-new mode, The Yard)
- In the Yard, players can win with style and earn exclusive gear designed by John Geiger himself by completing the challenge in the Miami Port Field
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