To celebrate the opening of the flagship Microsoft Store on Oxford Circus, part of the new store will be transformed into an Xbox Showcase featuring some of the latestĀ Xbox exclusiveĀ games andĀ demoes directĀ from E3, which are playable for the first time in the UK. The event will take place at the flagship Microsoft Store on Oxford Circus from Thursday, 11thĀ July – Sunday, 14thĀ July where attendees will be among the first in the UK to get hands-on with ProjectĀ xCloud – Microsoft’sĀ new game-streaming technology –Ā and the chance toĀ playĀ Gears 5Ā Escape.Ā The event will also includeĀ Sea of Thieves:Ā The Arena,Ā Forza Horizon 4 LEGO Speed Champions,Ā Battletoads,Ā MinecraftĀ and a range of the latest titles available through Xbox Game Pass.
To secure a spot for the event, anyone can pre-register for a limited number of 90-minute sessions, for them and a friend via the event registration site. So be quick! For those in London, the flagship Microsoft Store has also launched a What’s in store? interactive billboard today at Kings Cross, giving fans another opportunity to receive tickets to the event as well as a range of other gifts and experiences – read more here. The great news is that for anyone that misses out on early tickets, there will also be a limited number of walk in slots available for those that visit the flagship Microsoft Store on Oxford Circus between 11th July – 14th July. Simply head in store and speak to one of the Store Associates to find out more.
What fans can expect during the event:Ā
- ProjectĀ xCloud
- First look outside of E3Ā with the opportunity toĀ playĀ games such asĀ ForzaĀ HorizonĀ 4Ā streaming to mobile devicesĀ via ProjectĀ xCloudbeforeĀ public trialsĀ beginĀ this October
- Gears 5Ā
- Play Gears 5Escape – a new, high-stakes co-op mode featuring a three-player squad that must work together to take out enemy hives from within. This will be the first time it’s playable in the UK. Only available to 18 years or older
- Battletoads
- The wait is over! Rash,Ā ZitzĀ and Pimple are returning at last to Morph Attack their way through an all-new action-packed adventure of choreographed chaos. Be one of the first in the UK to playĀ Battletoadsbefore its released
- Sea of Thieves
- Experience the thrill of competition and engage in explosive encounters in Sea of Thieves:The Arena – a place dedicated to contests of seafaring skill on the Sea of Thieves!Ā
- Forza Horizon 4 LEGO Speed Champions
- Test your racing skills with the second major expansion forĀ Forza Horizon 4–Ā Forza Horizon 4Ā LEGO Speed Champions. Race around a wonderous new LEGO valley to race and explore. Amass your own Brick Collection and construct a Master Builder’s House as your brick collection grows, and collect and race with a garage of amazing LEGO Speed Champions cars
- Minecraft
- Play the new Minecraft Village & Pillageupdate, which gives villagers new jobs, creates new styles of village and a new pillager faction with their own bases who’ll raid villages unless you fend them off
- Xbox GameĀ PassĀ for Xbox One and PC
- Play some of the latest additions to Xbox Game Pass library
For anyone that isn’t able to make it down to the Xbox Showcase, the flagship Microsoft Store will also be hosting a global live stream on the 11th July. The live stream will feature Raheem Sterling and John Boyega alongside some of the UK’s most well-known YouTubers, Miniminter, Aarav, Outside Xbox and Xbox On and will also provide a look at the exciting new gaming lounge at the flagship Microsoft Store. Starting at 5pm BST the five hour livestream, which will broadcast to Mixer and Twitch, will include some of the latest games on Xbox and include a variety of giveaways.
The flagship Microsoft Store on Oxford Circus is located at 253-259 Regent Street and is set to open its doors on 11th July. The store will featureĀ a number ofĀ spaces for the community, including a dedicated gaming space. For more details and all the latest updates, stay tuned to the Microsoft Store UK social channels, Facebook and Instagram.
For more information and to keep up to date with the latest information on the UK store opening, please follow us @MicrosoftStoreUKĀ and visit us online atĀ www.microsoft.com.


