To celebrate the opening of the flagship Microsoft Store on Oxford Circus, part of the new store will be transformed into an Xbox Showcase featuring some of the latestΒ Xbox exclusiveΒ games andΒ demoes directΒ from E3, which are playable for the first time in the UK. The event will take place at the flagship Microsoft Store on Oxford Circus from Thursday, 11thΒ July β Sunday, 14thΒ July where attendees will be among the first in the UK to get hands-on with ProjectΒ xCloudΒ βΒ MicrosoftβsΒ new game-streaming technology –Β and the chance toΒ playΒ Gears 5Β Escape.Β The event will also includeΒ Sea of Thieves:Β The Arena,Β Forza Horizon 4 LEGO Speed Champions,Β Battletoads,Β MinecraftΒ and a range of the latest titles available through Xbox Game Pass.
To secure a spot for the event, anyone can pre-register for a limited number of 90-minute sessions, for them and a friend via the event registration site. So be quick! For those in London, the flagship Microsoft Store has also launched aΒ Whatβs in store?Β interactive billboardΒ todayΒ at Kings Cross, giving fans another opportunity to receive tickets to the event as well as a range of other gifts and experiences β read more here. The great news is that for anyone that misses out on early tickets, there will also be a limited number of walk in slots available for those that visit the flagship Microsoft Store on Oxford Circus between 11thΒ July β 14thΒ July. Simply head in store and speak to one of the Store Associates to find out more.
What fans can expect during the event:Β
- ProjectΒ xCloud
- First look outside of E3Β with the opportunity toΒ playΒ games such asΒ ForzaΒ HorizonΒ 4Β streaming to mobile devicesΒ via ProjectΒ xCloudbeforeΒ public trialsΒ beginΒ this October
- Gears 5Β
- PlayΒ Gears 5Escape β aΒ new, high-stakes co-op mode featuring a three-player squad that must work together to take out enemy hives from within. This will beΒ theΒ first timeΒ itβsΒ playableΒ in the UK. Only available toΒ 18Β yearsΒ or older
- Battletoads
- The wait is over! Rash,Β ZitzΒ and Pimple are returning at last to Morph Attack their way through an all-new action-packed adventure of choreographed chaos. Be one of the first in the UK to playΒ Battletoadsbefore its released
- Sea of Thieves
- Experience the thrill of competition and engage in explosive encounters inβ―Sea of Thieves:The Arenaβ―β a place dedicated to contests of seafaring skill on the Sea of Thieves!Β
- Forza Horizon 4 LEGO Speed Champions
- Test your racing skills with the second major expansion forΒ Forza Horizon 4–Β Forza Horizon 4Β LEGO Speed Champions. Race around a wonderous new LEGO valley to race and explore. Amass your own Brick Collection and construct a Master Builderβs House as your brick collection grows, and collect and race with a garage of amazing LEGO Speed Champions cars
- Minecraft
- Play the newΒ Minecraft Village & Pillageupdate, which gives villagers new jobs, creates new styles of village and a newΒ pillagerΒ faction with their own bases whoβll raid villages unless youΒ fendΒ them off
- Xbox GameΒ PassΒ for Xbox One and PC
- Play some of the latest additions to Xbox Game Pass library
For anyone thatΒ isnβt able toΒ make it down to the Xbox Showcase, the flagship Microsoft Store will also be hosting a global live stream on the 11th July. The live stream willΒ feature Raheem SterlingΒ andΒ John BoyegaΒ alongside some of the UKβs most well-known YouTubers,Β Miniminter, Aarav, Outside Xbox and Xbox On and will also provide a look at the exciting new gaming lounge at the flagship Microsoft Store. Starting atΒ 5pm BST theΒ fiveΒ hourΒ livestream, which will broadcast to Mixer and Twitch, will include some of the latest games on Xbox and include a variety of giveaways.
The flagship Microsoft Store on Oxford Circus is located at 253-259 Regent Street and is set to open its doors on 11th July. The store will featureΒ a number ofΒ spaces for the community, including a dedicated gaming space. For more details and all the latest updates, stay tuned to the Microsoft Store UK social channels, Facebook and Instagram.
For more information and to keep up to date with the latest information on the UK store opening, please follow us @MicrosoftStoreUKΒ and visit us online atΒ www.microsoft.com.


