According to research done by DiggityMarketing.com, which analyzed search volume data, these will be the most popular costumes from the Marvel Universe for this Halloween.
| Keyword | Volume | Global volume |
| black widow costume | 48000 | 76000 |
| scarlet witch costume | 31000 | 50000 |
| spider man costume | 24000 | 52000 |
| deadpool costume | 22000 | 36000 |
| loki costume | 21000 | 31000 |
| iron man costume | 16000 | 32000 |
| captain america costume | 16000 | 29000 |
| moon knight costume | 15000 | 23000 |
| black panther costume | 11000 | 22000 |
| thor costume | 11000 | 20000 |
With 48,000 searches in the US, Black Widow appears to be the most popular costume. Natasha Romanoff got her own movie in 2021, which was the fourth highest grossing movie last year, earning over $183 million at the domestic box office.
In second place is the Scarlet Witch costume, with 31,000 searches. WandaVision, which premiered at the beginning of 2021, marked the beginning of Phase Four of the MCU. The miniseries received 23 Primetime Emmy nominations, and won 3.
Spider-Man costume is in third place, with 24,000 searches. Spider-Man: No Way Home, Marvelβs latest Spider-Man movie released at the end of 2021, became the highest grossing movie of that year, earning $1.9 billion in the worldwide box office.
Deadpool costume, which has been searched 22,000 times, is in fourth place. The critically acclaimed and financially very successful Deadpool 2, which premiered in 2018, is the highest-grossing X-men movie to this day, earning over $784 million globally.
In fifth place is the Loki costume, which has 21,000 searches. After appearing in several movies, Loki got his own TV show which premiered in 2021. It was proclaimed the most watched MCU TV series on Disney Plus, and the second season is expected in the summer of 2023.
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