The DreamToys list is the most authoritative independent prediction of toys that will be the most sought after this Christmas in the UK. Selected by a representative panel of retailers and industry experts, these are the toys that will be the talk of the playground this festive season.
The full Top 12 list is as follows in no particular order (all prices quoted as RRPs, market price may vary from retailer to retailer)
| Barbie Ultimate Kitchen | Mattel | £49.99 |
| Boxer | Spin Master Toys | £79.99 |
| Cra-Z-Slimy Creations Super Slime Studio | Character Options | £29.99 |
| Fingerlings Untamed Jailbreak T-Rex Playset | Jazwares/WowWee | £24.99 |
| Harry Potter Hogwarts Great Hall | LEGO | £89.99 |
| Harry Potter Wizard Training Wand | Jakks Pacific | £24.99 |
| L.O.L. Surprise! Pop-Up Store | MGA Entertainment | £39.99 |
| L.O.L. Surprise! Under Wraps | MGA Entertainment | £14.99 |
| Laser X Twin Pack | Character Options | £49.99 |
| Monopoly Fortnite Edition | Hasbro | £21.99 |
| Paw Patrol Ultimate Fire Truck | Spin Master Toys | £69.99 |
| Poopsie Surprise Unicorn | MGA Entertainment | £49.99 |
“It is a huge honour each year to unveil the DreamToys top twelve list,” said Gary Grant, chair of the DreamToys committee. “We have a fantastic range of toys this year to suit every budget, with three quarters of the list under £50, representing real value for money in these uncertain times. The list is an excellent reflection of the toy industry’s dedication to innovation and ingenuity and highlights the wonder and happiness that toys bring to children and families at this time of year.”
Frederique Tutt, global analyst for The NPD Group’s toy division added, “2018 has been very disruptive for the toy industry globally. However, whilst retail is experiencing a transformation, more than £1.2BN worth of toys will be sold this Christmas. We expect dolls, slime, Harry Potter, collectables and ‘unboxing’ toys to be on children’s lists.”
DreamToys also announced a separate list for ‘stocking fillers’, highlighting the importance of collectable toys to the toy industry. Featuring entries from MGA Entertainment, Lego, and Character Options, prices on the list range from £1.99 to £10.99. The full list is available on the DreamToys website.
To see the top twelve in more detail, and the full DreamToys list, consumers can head to the DreamToys Facebook page (www.facebook.com/dreamtoysUK).
DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am-2pm.
Spokespeople from the Toy Retailers Association are available throughout the day, along with photography and video assets. Full details of the list can be found at: www.toyretailersassociation.co.uk/dreamtoys-2018
