Multimedia has always been an attractive business, and its influence on the entire world can hardly be compared to anything else. Media sources, whether news or entertainment, have the power to move people in one direction or another, and companies in this field are in a constant battle to capture the lion’s share of the market.
Several movements in this direction have emerged as newer experiences such as eSports, streaming, and mobile gaming have gained serious momentum. The latter has actually proven to be the platform of choice for billions of users, paving the way for a global community of players and tournaments without having to purchase a dedicated gaming console.
iGaming And Video Game Genres
On top of that, a wide variety of genres and titles are available in this sector. Developers are constantly offering novelties, and as a player, you have the opportunity to choose your favourite mobile casino, play a massive game like PUBG or just relax with something casual like Candy Crush. Of course, entertainment, and more precisely gaming, has developed in several other directions, resulting in serious competition between a handful of leading companies.
Battle Royale for Consumer Attention
Recently, this war in the multimedia market has taken on new dimensions never seen before, with a number of major players changing the way the landscape of the entertainment industry looks. Streaming has taken centre stage by revolutionising the way consumers consume content. Along with this, the gaming industry is also going through incredible development, and this inevitably leads to strong moves by the leading names in this field. Of course, Sony is among them, and the company that makes the world’s best-selling console series, the PlayStation, recently made a decisive move into the eSports space.
Sony’s popularity in the world of gamers is undeniable, but it should be noted that until now, the company has developed its participation in the gaming market rather exclusively in the development of consoles, accessories and games for them. At the end of July, however, it also strengthened its newfound presence in the eSports sector by purchasing the Repeat.gg platform, which is a well-known name for those interested in electronic sports.
Another eSport Step for Sony
Little is currently known about the deal, its purpose, and what’s next for the two companies from here. Most likely, the aim is to unite the Playstation universe with the growing eSports sector, which is becoming increasingly popular among players as well as gaming fans.
Indeed, from a niche activity, eSports has become a popular industry in recent years, and this includes regular tournaments that already enjoy sizable prize pools.
The Repeat.gg platform lets gamers participate in tournaments and earn money. Does this mean that Playstation users will get some sort of integration with Repeat.gg, or is the purpose of the acquisition entirely different? For now, we can only guess.
What we do know, at least from the platform’s press release, is that it will remain available to everyone and will not be an exclusive offer for Playstation users. In fact, from the release, it sounds like we won’t see much of a change in how the platform operates, at least for now. Apparently, this is another significant step for Sony in entering esports. However, Repeat.gg boasts a multi-million user base and non-stop tournaments in a variety of game genres.
It All Began Last Year
Sony’s move follows last year’s acquisition of another leading eSports platform—the fighting game tournament Evolution Championship Series, also known as Evo. The tech giant bought the tournament in partnership with eSports consultancy RTS. The partnership with the latter was a sign that the Japanese conglomerate wants to provide an optimal player experience by partnering with a company with extensive experience in the field instead of learning on the fly what works and what doesn’t.
So, this year we witnessed another major reshuffle of the gaming field. While for now, it looks like things will continue as usual for Repeat.gg and Sony despite the latter’s purchase of the former, things can always change. Will Sony become a leading company in electronic sports? This niche is extremely attractive, and a number of companies have set their sights on it, but not all of them have the know-how to develop successfully in it. One of the main points is to give the audience an experience that is worth their attention since it is the consumer’s attention that is the most valuable commodity for the entertainment and gaming industry. It will be interesting to see what Sony’s next step in their new path to eSports will be.
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