Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and preferences of children and tweens, have published their latest trend predictions for the next 12 months. The Future Forecast report, which…
It’s game over for the boy gamer stereotype
A major new survey has revealed for the first time the scale of the girls’ gaming phenomenon in the UK. It shows that the stereotype of online gamers as teenage boys in their bedrooms is fast being zapped. This new…
eSports now second most watched sport among boys
Research by the UK’s most comprehensive and dynamic market intelligence specialist, Kids Insights, shows football remains the most watched sport – followed by eSports Growing popularity of eSports “provides many exciting opportunities for brands who are willing to be brave…
Survey of 20,000 UK children reveals predictions and emerging trends for 2018 and 2019
New “Future Forecasts” report calls on brands to wake up to “dramatically shifting” needs of young consumers – and adapt to technological innovation Survey of 20,000 UK children reveals a number of predictions and emerging trends for 2018 and 2019, including: Unfiltered…
Gaming and digital interaction: a new era of engagement
Gaming and digital interaction are merging in unprecedented ways, creating a revolutionary digital landscape. Advances…
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