It is no secret that online shopping has tremendously grown over the last few years. This could be because of the several benefits that online shopping offers to consumers. So if you haven’t moved your business online, your business is missing a lot of growth opportunities.
But for you to do your business online, you must have a website. This is where an eCommerce website builder comes in. It helps you create a professional website for your business that can help you get consumers to purchase your products and services.
Having the right eCommerce website builder is crucial if you want to promote your business’s growth. But choosing the right website builder can be pretty challenging because there are so many of them in the market with different features.
In this article, we give you some of the things you should look for in an eCommerce website builder if you want to end up with the right one. So, without wasting time, let’s delve into them.
1. Ease of use
Of course, one of the essential things you need to pay attention to when choosing an eCommerce website builder is the ease of use. The website builder should be easy to use for even non-tech-savvy and tech-savvy users. While eCommerce website builders do not require coding or programming, it does not mean that all builders will provide you with the same level of ease of use.
So when you are looking for the right website builder, go for the one that has a drag-and-drop function and an intuitive editor to make it easier to customize any changes. In addition to that, it should provide users with a range of designer-made templates to offer more customization options. This can help you build a website that can help you turn your hobby into business. So it is good to read reviews about the particular builder you are interested in to get more insights regarding its ease of use.
2. Features
Different eCommerce websites will generally have different needs. However, a good eCommerce website builder should have incredible features, such as mobile-friendly designs, a blogging system, a wide range of high-quality royalty-free images, the ability to add third-party marketing tools, a great shopping cart, etc.
In addition to that, it should also include customizable SEO options. Of course, once you are done with building your website, you actually want people to find it. That’s the only way you will receive traffic and make sales. For that, a good eCommerce website builder should include SEO features to make doing on-site optimization very easy. You want a simple way to update all the SEO meta elements on each page.
3. Customer support
Another crucial thing you should pay attention to when choosing an eCommerce website builder is customer support. Of course, you want a builder that you can get into contact with its support staff as swiftly as possible should you encounter any issue when building your site and even afterward.
Make sure that the website builder you choose offers 24/7 support to its clients. This way, you are guaranteed that you can contact the support staff any time, and they will fix your problem right away, which can be so crucial because a few minutes of downtime can see you lose a lot of traffic and sales.
4. Resources
When choosing an eCommerce website builder, you need to learn all the basics regarding how it is used before you start building your eCommerce website. This is especially vital if the eCommerce website builder has different features.
Before you select a particular website builder of your choice, confirm if they have the resources that can help you learn how it works. Essentially, the website builder should provide users tutorials either through videos or texts on how to build a website plus how-to-guides on the use of the various features available.
5. Security
You cannot afford to take the security aspect lightly when it comes to running an online business. With the rise of cyber security and data breaches, you must take security seriously. Of course, you want to ensure that your customers’ confidential data, such as personal details and financial information are secured as possible.
Make sure that the website builder you choose is PCI compliant. This means that they follow certain requirements needed to guarantee that the process, storing, and transferring of the credit card details is done securely.
6. Pricing
Finally, when choosing an eCommerce website builder, you need to set your budget and see how much you are willing to spend comfortably on one. This can help you choose one that falls within your budget. The rule of the thumb is to get a builder that offers the best value for money- a builder that offers amazing features, prioritize security, and free SEO tools.
Final thoughts
Moving your business online is the best thing you can do for your business. It will help it get the exposure and significant growth it deserves. Thankfully, using the right eCommerce website builder can help you do that seamlessly. Now that you are equipped with the things you need to look for in an eCommerce builder, you can now go ahead and choose the right one and build your eCommerce website.
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