Just like any other industry, the cinematography is constantly developing, with new trends emerging almost every quarter. Speaking about new trends in the film and television industry, we are not going to mention the notorious fashion for comics for the hundredth time. This is far from being a trend; however, it has not become boring to the public yet so far. This type of movies are regularly released every year, and its fan base covers millions of people from all over the world. So there is nothing new and trendy in comics anymore. In this post, we will recall the most basic and advanced trends in the cinema that have emerged and strengthened their positions. So let’s take a close look at things and approaches modern cinematography will surprise us with.
Trend #1 – Content Is of Top Importance
Content is today a king, whether it is for UK casino sites, online shops, or movies. Starting with the “House of Cards,” the Netflix streaming video service captured the minds of viewers releasing a lot of exciting TV shows and movies. It will always remain a synonym for home entertainment. It was Netflix that determined the trend that can be called “stream wars” or “content is just everything.” Indeed, observing such a boom, Disney wanted to compete with the “trendsetter.” Thus, in this competition, Netflix earned around $ 15.7 billion, whereas Disney bought Fox for $ 52.4 billion to strengthen its position in streaming wars.
Trend #2 – Intersectionality
Another great trend will be intersectionality. The powerful inclusion of women in the process of movie creation is a necessary step towards the equality of humans, but it is not enough. Back to the late 1980s, a black female professor Kimberle Crenshaw introduced the term “intersectionality” to explain the coincidences in matters of gender, race, sexuality, and a social class, as well as their effect on bias and discrimination. Not so long ago, Twitter hired a vice president for interculturality, culture, and diversity. Condé Nast has launched the project LGBTQ + publications. It is now the time to raise the “intersection” issue in the films.
Trend #3 – Religion in Cinematography
Another current trend in the film industry is a religious revival. Why do directors care about this? Because religion unites people and speaks about the need to believe in something, to belong to something. In the turbulent times, we strive to well-being and self-realization. We need to be reminded that movies can change the world and have a real impact on people.
Trend #4 – Changed Demographics
Demographic data are becoming increasingly important for cinema, TV and the mass media. Company giants Google, Amazon, and Facebook urgently adapt their platforms and everything they create to the modern audience. A decade or so ago, veteran networks (including the very popular HBO channel) could rest assured about knowing their target audience. Nowadays, the situation has changed, and it is impossible not to take this into account. Therefore, the next trend in our list is the adaptability of the entertainment sector to modern demographic data.
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