A leading SEO marketing firm has analysed Google Trends data throughout 2020 so far and discovered that Microsoft’s Xbox Series X is set to outsell Sony’s new PlayStation 5 by 2:1, indicating that Sony will lose the Christmas console battle this year.
Interest in both Microsoft’s Xbox Series X and Sony’s PlayStation 5 has peaked in the last month with the announcements of release dates and prices, however it is the Xbox Series X which is set to lead the way this Christmas.
SEO and PPC firm The HOTH analysed Google Trends data following key announcements for both the Microsoft and Sony consoles from the past 12 months.
The Xbox Series X took an early lead with a massive spike in interest in December 2019, following the world premiere reveal of the console in a 4K YouTube video which received 14.6 million views.
Xbox’s lead continued until the summer when both consoles showcased full reveals of their technology with game demos. The PlayStation 5’s full hardware reveal was a month before Xbox’s and took place in June, this is where it overtook the Xbox and received twice as much interest throughout June and July.
The next spike in interest was seen in September when the price and release dates for both consoles were made public. The Xbox price was revealed first and saw interest peak at the start of September with six times more searches than the PlayStation. However, following the announcement of the PlayStation release date and price, searches for where to buy the PS5 rose to ten times higher than those for buying the new Xbox. Interest has now levelled off to show a clear 2:1 search advantage for the Xbox Series X over the PlayStation 5.
To view more insights visit: https://www.thehoth.com/blog/xbox-series-x-vs-playstation-5-seo/
The PlayStation 5 will be released on November 12, 2020 in the United States and initially retail at $499.99, with a digital only edition retailing at $399.99.
The Xbox Series X will be released on November 10, 2020 in the States and retail at $499, with the digital only Xbox Series S edition retailing at $299, and both including a 24-month subscription to Xbox Game Pass Ultimate.
The other console which will prove popular this Christmas is the Nintendo Switch, which was originally released in 2017. Switch sales were boosted with the release of the Nintendo Switch Lite in 2019 and increased demand during the initial stages of lockdown, where the Switch had a 90% share in searches compared to the Xbox and PlayStation between March and May 2020.
In 2010, The HOTH was born to bludgeon the public with awesomeness. Its approach to all things SEO, content marketing and PPC is to ‘Hittem Over The Head’ with a unique combination of flair and knowledge. The HOTH’s streamlined system has allowed it to help over 200,000 businesses and has won several industry awards during the process.
Clayton Johnson, CMO of The HOTH, said,
“It’s been seven years since the last console war and statistics indicate that Sony were by far the big winners, selling twice as many PS4s as Microsoft did Xbox Ones and if this trend data is anything to go by, it looks like the pattern will be reversed, at least for the first Christmas.
“With video games now one of the biggest forms of entertainment in the world, it is essential for us as an SEO firm to stay up to date with the latest video game trends, and I’m really excited to see what this new generation has in store and what the wider influence on society will be.”
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