Search agency Rise at Seven, reveals in a new map the most in-demand console brand around the world ahead of the new launch in November – where PlayStation gets 148/161 of the countries votes (84% of the global market)
XBox v Playstation – which one are you?
In November, the two brands go head to head with the launch of the brand-new consoles and it’s safe to say the demand for both consoles is HIGH. So much that the pre orders sold out in seconds.
So which one wins? Which one dominates? Which console is the most in-demand globally and therefore predicted to sell the most on launch day?
Global search and online market share data by search agency Rise at Seven reveals Playstation leads the battle taking 84% of the market.
Mapped: The world’s most in-demand console – Playstation takes the top spot
PlayStation takes 84% of the global online market share with 148 countries out of the 161 researched choosing the PS5 as the most wanted console of 2020. The console, which was first released in December 1994 has released numerous models over the years and has dominated the market ever since.
The report utilises global Google search data and market share to reveal which console is the most popular in every country around the world and therefore, predicted to sell the most on release day.
The battle off: each countries most in-demand console
|
Country
|
Dominant Console
|
Playstation
|
Xbox
|
|
|
China
|
Xbox
|
45.03%
|
54.97%
|
|
|
New Zealand
|
Xbox
|
48.96%
|
51.04%
|
|
|
USA
|
Playstation
|
56.98%
|
43.02%
|
|
|
United Kingdom
|
Playstation
|
57.28%
|
42.72%
|
|
|
Australia
|
Playstation
|
61.67%
|
38.33%
|
|
|
Romania
|
Playstation
|
66.55%
|
33.45%
|
|
|
France
|
Playstation
|
66.71%
|
33.25%
|
|
|
Ireland
|
Playstation
|
66.79%
|
33.21%
|
|
|
Italy
|
Playstation
|
67.67%
|
32.33%
|
|
|
Poland
|
Playstation
|
69.87%
|
30.13%
|
|
|
Sweden
|
Playstation
|
71.63%
|
28.37%
|
|
|
United Arab Emirates
|
Playstation
|
72.58%
|
27.15%
|
|
|
Germany
|
Playstation
|
78.34%
|
21.63%
|
|
|
Denmark
|
Playstation
|
81.24%
|
18.76%
|
|
|
Japan
|
Playstation
|
98.94%
|
1.05%
|
In the UK, Playstation just tipped the scales on the Xbox, taking 57% of the market share. With the nation being just about split down the middle, and both the PS5 and Xbox Series X set to cost £449.99 it could be a close shave for which console takes the win in the run up to Christmas.
Despite the close call in the UK, it seems the Playstation is loved across all continents, with it being a favourite across Europe, North and South America, Russia and beyond.
Xbox loved by the world’s smaller countries
While Xbox consoles hold a pretty steady share of the market the world over, in some countries they boast almost complete dominance.
In Afghanistan the Xbox owns 90% of the market, while in Gabon and American Samoa it’s a 77% share. In larger countries, they control 54% of the Chinese market, despite neighbouring Japan being the birthplace of their arch rival.
How did previous consoles compete?
Playstation has dominated the console market for a number of years now, as sales figures show the PS4 far outsold the XBox One. Globally, the PS4 sold 113.7 million consoles to gaming fanatics, more than double the 48.38 million Xbox Ones that were sold.
The US was a big fan of the PS4 too, with 37.5 million Playstations being sold in comparison to the 31.39 million sales for the Xbox One.
In Europe, the XBox One sold 12.11 million consoles, almost a quarter of the 47.33 million Playstation moved. While in Japan, Sony’s local advantage played in their favour, seeing them sell 9.23 million PS4s compared to a mere 0.12 million XBox Ones.
You can discover the full report here including a link to the raw data for each country.
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