EXCEL ESPORTS and Shikenso Analytics have announced their new strategic partnership. Through the partnership, the esports organisation will utilise competitive partnerships data provided by the ai-solutions of Shikenso. Through state-of-the-art image recognition and object tracking, Shikenso will equip EXCEL with substantiated value metrics and provide deep-data insights about the teamβs digital inventory.
Boasting industry leading partnerships including JD SPORTS, EE, Beyond NRG and HyperX, EXCEL will be able to utilise Shikensoβs ai-solutions to track the performance of current partnership assets with a cross-platform approach. As one of the founding partners of the League of Legends European Championship, EXCEL currently has competitive rosters across four game titles, Fortnite, VALORANT, League of Legends and FIFA. As engagement is getting more diversified across different competitive games and genres, tracking of this growth process is a necessity not only to maintain it, but also to amplify it.
Mark Carter, Commercial Director at EXCEL ESPORTS comments:
βWe are excited to announce our partnership with Shikenso. Being able to deeply analyze our digital inventory and track the performance of our partnership assets is very important for us, especially as we continue to partner with some of the biggest brands globally.β
Arwin Fallah Shirazi, CEO of Shikenso commented:
βEXCEL has a great name in the industry and weβre thrilled to be working together with one of LECβs greatest. The path the team has taken since its founding in 2014 is incredible and I canβt wait to see how we will empower the organization through our data going forward! β
For even more news from the Rising World of eSports Head here
