EXCEL ESPORTS and Shikenso Analytics have announced their new strategic partnership. Through the partnership, the esports organisation will utilise competitive partnerships data provided by the ai-solutions of Shikenso. Through state-of-the-art image recognition and object tracking, Shikenso will equip EXCEL with substantiated value metrics and provide deep-data insights about the team’s digital inventory.
Boasting industry leading partnerships including JD SPORTS, EE, Beyond NRG and HyperX, EXCEL will be able to utilise Shikenso’s ai-solutions to track the performance of current partnership assets with a cross-platform approach. As one of the founding partners of the League of Legends European Championship, EXCEL currently has competitive rosters across four game titles, Fortnite, VALORANT, League of Legends and FIFA. As engagement is getting more diversified across different competitive games and genres, tracking of this growth process is a necessity not only to maintain it, but also to amplify it.
Mark Carter, Commercial Director at EXCEL ESPORTS comments:
“We are excited to announce our partnership with Shikenso. Being able to deeply analyze our digital inventory and track the performance of our partnership assets is very important for us, especially as we continue to partner with some of the biggest brands globally.”
Arwin Fallah Shirazi, CEO of Shikenso commented:
“EXCEL has a great name in the industry and we’re thrilled to be working together with one of LEC’s greatest. The path the team has taken since its founding in 2014 is incredible and I can’t wait to see how we will empower the organization through our data going forward! ”
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