Movember, the world’s leading men’s health charity, is celebrating the incredible support that this year’s campaign has received from the gaming and esports community around the world.
Gamers around the world continue to put their stamp on Movember, with a variety of support around the world getting involved in celebrating the moustache and helping to change the face of men’s health in the process.
EA SPORTS FIFA showed their support once again by releasing a limited edition Movember kit within FIFA 21 Ultimate Team. In just two weeks, 5.8m FIFA players unlocked the kit through a series of in-game objectives. Hutch Games also hosted a special ‘Movember Grand Prix’ in their mobile hit, F1 Manager, celebrating the best moustaches in motorsports along the way. Thousands of players within Rust, the sandbox survival game for PC, generated one of the UK’s largest Movember donations by purchasing an in-game moustache from the Rust item store on Steam. Over 20,000 upper lip adornments have been downloaded and the team at Facepunch Studios have even generated their own IRL, by taking part in Movember’s moustache growing challenge.
This year’s Movember campaign has also seen huge support from the content creator community, thanks to support from key partners such as Keymailer, Tiltify and Streamlabs. Veteran Movember supporter Brian ‘Terroriser’ Hanby led the charge this Movember, raising a whopping $155,000 throughout the month, whilst Julien Solomita sent his Twitch community into a frenzy by agreeing to get a moustache tattoo should he smash his $50,000 target – he’s currently sat at over $56,000.
“The gaming and esports community continue to show their incredibly positive power for change, coming together for another year in their support of Movember by having fun and doing good. There has been such amazing support from all corners of the gaming community – from fundraising downloadables in top games around the world, to Movember esports tournaments, to simply people just talking about men’s health live on stream with their audience – Movember is honoured to be supported for yet another year by the gaming and esports community who continue to find incredibly creative ways of highlighting the crisis in men’s health, starting conversations and raising funds for our work in mental health and suicide prevention, prostate cancer and testicular cancer. Thank you to all who got involved on the action.” says Tom D’Souza, Global Innovation Manager at Movember.
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