Galaxy Racer has signed a 3-year agreement to produce exclusive content for three seasons with Spanish’s top professional football division of the Spanish football league, LaLiga, to produce a brand new original series.
The unnamed series is currently in pre-production and will see global esports, gaming and lifestyle organisation Galaxy Racer send their talented influencers to Spain and experience LaLiga like no one has ever before. They will travel across all the major clubs in Spain including to cities such as Barcelona, Madrid, and Valencia,
Galaxy Racer has the biggest influencers in the Middle East and Southeast Asia who amass a total following of over 250 million followers across their social media channels, whereby they will interact with top players, the staff and fans along the way.
Exciting crossovers are in the pipeline between Spain’s biggest football superstars and Galaxy Racer’s top influencers such as Abo Flah (18M+ followers, 2B+ views), Naji Elqaq (7M+ followers, 700M+ views), Tukomi (9.1M+ followers) and Kim Rodriguez (9M+ followers).
This new series forms a partnership between one of the greatest football leagues on the planet and one of the fastest growing esports, gaming and lifestyle organisations. Across ten episodes in season one, they will visit ten cities and clubs that make up the rich culture at the heart of LaLiga.
This is one of the biggest new original series projects being announced by both LaLiga and Galaxy Racer, that will take fans on an exciting journey which will showcase LaLiga, the rich Spanish culture and the best that Spanish football has to offer to the world, geared towards the younger generation.
“We are honored to be partnering with a world-renowned brand like LaLiga for this exclusive brand new original series, and we are committed in establishing a long-term partnership that shares our vision in fostering unique experiences for our fans globally,” commented Galaxy Racer CEO, Paul Roy, in a statement announcing the collaboration.
“We are excited for this three-year collaboration, we expect to see a lot of positive feedback to this unique activation. This opens new doors for us as we are entering a new digital era to connect with the younger generation,” said Maite Ventura, Managing Director, MENA region for LaLiga.
This series has all the right ingredients to be a hit with these incredible worlds coming together and one not to be missed.
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