SEGA has unveiled its latest campaign, Fearless Year of Shadow, dedicated to celebrating the incredible fans of Sonic and Shadow. Following last year’s success with the Fast. Friends. Forever initiative, which spotlighted the special bond shared between Sonic and pals Tails, Knuckles, and Amy Rose, this year’s focus shifts to the beloved brooding hedgehog, Shadow.
Fearless Year of Shadow Trailer
Prepare for Shadow to take centre stage in the upcoming video game, SONIC X SHADOW GENERATIONS, and the highly anticipated movie, “Sonic the Hedgehog 3“, slated for release later this year. Fearless Year of Shadow champions the essence of fearlessness, encouraging fans to embrace their inner Shadow and confront challenges head-on.
To kickstart the campaign, we’ve crafted a captivating launch trailer featuring original music that pays homage to Shadow and the unwavering fearlessness of our fans.
But the excitement doesn’t end there! Fearless Year of Shadow promises a plethora of thrilling activities throughout the year, including:
- Motorcycle Tour: Keep an eye out for the custom-built Shadow-inspired motorcycle, set to make appearances at MotoGP events and beyond! Stay tuned for future dates and follow the Fearless website for updates on locations.
- MotoGP: Witness Shadow’s motorcycle on display at our exhibit in the MotoGP Fan Zone this weekend in Austin, TX, and later in the UK this August. Experience fearless motorcycle action at this premier event. Get your tickets here!
- Sonic x Shadow Generations: Shadow the Hedgehog returns alongside Classic and Modern Sonic in SONIC X SHADOW GENERATIONS. Dive into this all-new collection featuring two unique experiences! Play as Shadow in a brand-new story campaign and conquer iconic 2D and 3D stages as Classic and Modern Sonic in a freshly remastered version of SONIC GENERATIONS.
- Mobile Game Events: Join in on the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants, including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot!
- LEGO: Dive into the world of Shadow the Hedgehog with the LEGO Sonic the Hedgehog toy set and craft endless stories, including a thrilling Shadow the Hedgehog Escape plan!
- Sonic Symphony World Tour: Immerse yourself in the enchanting world of Sonic’s greatest moments on the big screen, accompanied by a rock band and live symphony orchestra. The world tour will now feature original Shadow scores alongside some of his most iconic moments on screen.
Keep a close watch on the website and Sonic’s social channels for more updates as Fearless Year of Shadow unfolds. Get ready to embark on an exhilarating journey alongside Shadow and experience the true essence of fearlessness!
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