If you are toying with the idea of providing streaming on multiple devices as a video platform, it may be worth familiarising yourself with the various benefits of adopting a multi-device approach. It may seem like it would command more of your precious time, money, and patience, but with a growing number of video platforms providing streaming on multiple devices, there is no time like the present to also get involved and capitalise on a fast-growing trend. To find out why offering streaming on multiple devices is vital for today’s video platforms, continue reading.
It can provide unrivalled accessibility and flexibility
In the past, video platforms were only able to provide streaming services on a single device. In the past few years, however, as technological advancements have continued to emerge at a seemingly unstoppable pace, the ability to provide streaming services across various devices has become commonplace and, in doing so, has been able to provide unrivalled accessibility and flexibility. This is because, in today’s increasingly digital landscape, consumers expect video content to be readily available and easily accessible whenever or wherever they may be as media content, such as short-form videos and online games, consumed both at home and on the go has become the norm.
It is extremely convenient
If you have ever tuned in to stream an episode of your favourite television show from the palm of your hand during your morning commute, you probably did so through a video platform that allows streaming on multiple devices. It is extremely convenient and can allow consumers to choose exactly how they consume video content with the option to choose between a wide range of devices to suit their individual mood, environment, or surroundings. This is especially important considering how widespread online streaming for broadcasters has become in the past couple of years and, as a result, how many consumers expect streaming across multiple devices. It may not necessarily be a simple or straightforward task but by doing your research and planning ahead, you can provide a service that caters to your customers’ growing demands.
It can surpass your competitors
In today’s increasingly digital landscape, the vast majority of video platforms are providing streaming on multiple devices. If you want to surpass your closest competitors, you must equal or exceed their existing offerings to ensure consumers are drawn to your brand as opposed to a similar brand within your chosen industry, sector, or niche. It may sound like an obvious point but by failing to surpass your competitors or even attempting to command a greater share of the market, you run the risk of briefly falling into obscurity and missing out on traffic, sales, and, perhaps most importantly, profits. If your closest competitors provide this service for a fixed monthly fee on a subscription basis, for example, providing it for a competitive price can allow you to sway your intended target audience and dominate your chosen industry from the very onset.
If you are considering providing streaming on multiple devices as a video platform, it may be worth taking the time to familiarise yourself with the various benefits of doing so before you assess your options and make an informed decision. It may seem like nothing more than a waste of your valuable time and money, especially if you already provide streaming on a single device, but by knowing that it can provide unrivalled accessibility and flexibility, is extremely convenient, and can surpass your competitors, you can understand why it is vital for today’s video platforms and make a decision to suit you and your intended target audience.
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