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GAME FUSES FASHION AND GAMING WITH LAUNCH OF THE SWITCH SUIT

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  • Limited edition collection to coincide with the launch of Nintendo Switch
  • Launching with a reversible pyjama/suit designed to maximise console-time for busy working gamers

GAME, the UK’s leading high-street videogames retailer, is set to make waves during the Spring fashion season as it unveils its own  distinctive take on the world of high fashion, with the launch of the ‘Switch Suit’ this week.

The unique Switch Suit, is the first design from GAME-ON, a new fashion label fusing fashion with function for gaming fans. The comfortable yet tailored suit is a reversible onesie that allows gamers on-the-go to save valuable preparation time in their morning routine by converting from casual to a sophisticated, work-appropriate look in seconds…

The “innovative” new line has been designed to coincide with the launch of the new Nintendo Switch console. The range, exclusive to GAME, has been tailored to maximise game time at any hour of the day and is the brainchild of GAME’s new in house fashion team.

A spokesperson from the team said, “We are expecting thousands of gamers through our doors this week for the launch of the highly anticipated Nintendo Switch and with the Switch Suit we believe we have created the perfect outfit to match, enabling Nintendo fans to be able to take their gaming straight from home to the office. We’ve rushed out our first collection for the launch of Nintendo Switch but hope to extend our GAME-ON range later this year, depending on demand.”

The “Switch Suit” is exclusively available within the Nintendo Switch campaign on the GAME App from March 3rd – the date of the Nintendo Switch console launch.

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