PUBG MOBILE, one of the most-played mobile titles in the world, has unveiled a major new partnership with Scuderia Ferrari HP—bringing the legendary Italian racing brand into the game for the first time in 2026.
This upcoming collaboration promises a collection of exclusive themed content based on Ferrari’s iconic design language and racing heritage. Players can expect in-game items and experiences crafted to reflect the brand’s technical innovation, engineering precision, and unrelenting pursuit of performance.
“We’re thrilled to announce PUBG MOBILE’s first-ever partnership with Scuderia Ferrari HP,” said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “This collaboration brings Ferrari’s high-performance spirit straight into the game, giving players worldwide a taste of the craftsmanship and excellence that define the brand.”
Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari, echoed this excitement: “We’re pleased to partner with PUBG MOBILE in a collaboration that celebrates our shared passion for innovation and performance. Through this partnership, fans will be able to engage with Ferrari’s engineering mastery in an entirely new interactive space.”
More details on the Ferrari and Scuderia Ferrari HP content arriving in PUBG MOBILE will be announced as the 2026 launch approaches — so stay tuned for upcoming reveals.
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