PUBG MOBILE, one of the most-played mobile titles in the world, has unveiled a major new partnership with Scuderia Ferrari HPβbringing the legendary Italian racing brand into the game for the first time in 2026.
This upcoming collaboration promises a collection of exclusive themed content based on Ferrariβs iconic design language and racing heritage. Players can expect in-game items and experiences crafted to reflect the brandβs technical innovation, engineering precision, and unrelenting pursuit of performance.
βWeβre thrilled to announce PUBG MOBILEβs first-ever partnership with Scuderia Ferrari HP,β said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. βThis collaboration brings Ferrariβs high-performance spirit straight into the game, giving players worldwide a taste of the craftsmanship and excellence that define the brand.β
Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari, echoed this excitement: βWeβre pleased to partner with PUBG MOBILE in a collaboration that celebrates our shared passion for innovation and performance. Through this partnership, fans will be able to engage with Ferrariβs engineering mastery in an entirely new interactive space.β
More details on the Ferrari and Scuderia Ferrari HP content arriving in PUBG MOBILE will be announced as the 2026 launch approaches β so stay tuned for upcoming reveals.
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