Guild Esports, has announced a three-year partnership with Danish sportswear and fashion brand hummel, and its UK licence and rights holder SportsPro.
The £700,000 sponsorship deal appoints hummel as Guild’s Official Technical Kit Partner, giving them prominent exposure on Guild’s professional teams’ jerseys as they compete to secure titles in international esports competitions.
The deal will appoint hummel as the exclusive supplier to Guild, supplying innovative, top-quality sporting apparel. The team at SportsPro will give Guild’s players, fans and supporters cutting-edge, high-performance apparel, which encapsulate Guild’s ethos. Guild’s professional jerseys and branded products will be available to purchase from hummel’s website and potentially from their major retail partners from the 1st of October 2023.
hummel is among the world’s best-known suppliers of sportswear for elite athletes and fans alike. Founded over 100 years ago, hummel has since established itself on the global stage as the official supplier of kit for the Danish national football team, as well as for Premier League football clubs Everton FC and Southampton FC. Through their shared values of equality and inclusion, hummel and Guild have a strong foundation for a partnership that will see them shape a collective vision for the future of esports.
Additionally, Guild will receive performance-linked sales payments, and based on Guild’s sales projections, this is expected to push the total value of the contract over £1m. Products on sale will include Guild’s professional jersey, as well as a lifestyle hoodie, sweatpants, headgear and luggage.
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