How PubWise Was Started by Content Creators Building a Community of 5M+ World of Warcraft Fans
There’s always that one thing you wish was just a little bit easier, whether it is creating an online platform, improving digital advertising strategy, or perfecting a corn souffle. A key part of success when tackling a new project (and not driving your head through the wall) is having the correct tools to achieve the desired results. But, sometimes the tools you need just aren’t there.
We got our start in 2006 with Gamer Launch, a SaaS product that allows gamers to create their own microsites to manage guilds and teams for games like World of Warcraft and SMITE. It’s like a Wix or Weebly for your guild, clan, kinship or eSports team with a ton of customization options focused solely on the needs of gamers. Gaming groups needed a place to come together before that next big in-game event, and we gave them the place to do it.
We support more than 100,000 individual sites (complete with customizable features) and more than 600 games. We built out the system to make it easy for the average user to dive in and get started. Because, who really wants to struggle to understand the thing they know they need? Today, Gamer Launch has more than 5 million registered monthly users.
As a company, we’ve always focused on making complex programs or concepts easier for the general public to grasp. We create tools that people can use to make the trek towards their ultimate goal just a bit easier. Our latest product, PubWise, is an extension of that mission.
Though PubWise has nothing to do with gaming, the same dev team that created Gamer Launch hunkered down and used 20+ year of experience in web/software development to create a tool to revolutionize publisher focused advertising technology.
PubWise manages the entire header bidding technology for any website(s) including setup, updates and real-time optimizations powered by machine learning and artificial intelligence. On top of that, it provides data analytics that are most valuable to publishers, including eCPMs, fill, revenue, variance, participation, and bidder latency. Needless to say, we were pretty satisfied with ourselves for ditching the frogs and building a prince from scratch.
TL;DR: PubWise helps publishers and online content creators make more money with header bidding.
In keeping with our tradition of lending a helping hand, we want to help publishers with the header bidding headache. We know the frustration and the setbacks, and we used our experiences to create a product that makes header bidding simpler. Making complex things easy to use and easy to deploy is what we do.