Ocean Conservancy is a non-governmental organisation that is dedicated to cleaning up coasts around the globe. Since 1986, the organisation has organised thousands of cleanups in more than 150 different countries, and millions of volunteers have picked up hundreds of millions of pounds of trash as part of the Ocean Conservancy’s International Coastal Cleanup program.
A few years ago, Ocean Conservancy released an app called Clean Swell that anyone can download to participate in cleanups in their area. The app lets users record every item of trash they collect and gives them detailed statistics and records. Users can even track total distance cleaned, see the total weight of all the trash they have picked up, earn badges based on the quantity of trash they collect and share their achievements on social media.
Furthermore, the app shares the data with a global database that provides researchers with valuable insight and data that can be used to make important decisions. Clean Swell is available on iOS and Android and is used by thousands of volunteers across the world.
Breitling and Ocean Conservancy partnership
In 2018, the luxury watch manufacturer Breitling announced a partnership with Ocean Conservancy. This resulted in a new addition to the collection of diving watches by Breitling. The Superocean Heritage Chronograph 44 Ocean Conservancy watch is a limited edition of the Superocean Heritage, which is a highly popular watch among divers and scuba enthusiasts. Breitling made only 1000 limited-edition Superocean Heritage watches, and each watch is engraved with the Ocean Conservancy logo.
To commemorate the partnership between Breitling and Ocean Conservancy, the company hosted a massive cleanup event in Bali in 2019. Hundreds of volunteers joined the initiative, as well as several members from Breitling’s Surfer Squad. The team picked up hundreds of kilos of trash from the beach and surrounding areas.
There is no doubt that Ocean Conservancy does an important job. According to research, we produce over 300 million tons of plastic every single year, and 50% of this is single-use only. Every year, an estimated 8 million tons of plastic ends up in the oceans. Plastic pollution has a huge impact on the ocean’s ecosystems. It is estimated that 100 million marine animals die from plastic waste each year, and 100,000 die from getting tangled in plastic waste. If the current rate of pollution continues, the total weight of plastic in the oceans will be higher than all the fish.
Ocean Conservancy developed the Clean Swell app so that more people can take action and do their part in keeping their local areas clean. The app is easy to use and offers detailed statistics and insight. Users can follow their progress and share valuable data with researchers and policy-makers that can make an important difference. Together with Breitling, the organisation aims to keep the world’s beaches plastic-free – one download at a time.
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