The Esports World Cup Foundation (EWCF) has officially launched Road to EWC, a global campaign that highlights the personal and competitive journeys of players and Clubs as they fight for their spot at the Esports World Cup 2025 in Riyadh, Saudi Arabia.
Running from May through August, Road to EWC captures the raw energy, dreams, and rivalries that define modern esports. With the largest esports prize pool in history—over $70 million—the EWC is the pinnacle of competitive gaming, and this campaign shines a spotlight on the people who make it unforgettable.
What is Road to EWC?
This year-round campaign takes fans behind the scenes with player interviews, Club profiles, match explainers, and qualifier coverage—all to bridge the gap between the core esports faithful and new audiences discovering the scene.
The campaign kicks off with the Road to EWC short film, setting the tone for months of original storytelling. Following that, fans can expect a wave of short-form videos, cinematic moments, and social content across all major platforms.
Campaign Motto: Rise Above
The campaign’s theme—Rise Above—is a powerful call for resilience, growth, and competitive excellence. Whether you’re a rookie just entering qualifiers or a seasoned champion defending your legacy, Rise Above celebrates the ambition and struggle at the heart of every esports story.
Coverage and Events
Road to EWC will feature exclusive coverage from key global qualifiers and partner events, including:
- EVO Japan
- DreamHack Dallas
- KPL Finals
These events will give fans intimate access to the emotional highs, brutal lows, and inspiring moments that define the esports path to glory.
EWC 2025 — Bigger Than Ever
The Esports World Cup 2025 returns to Riyadh, Saudi Arabia from July 7 to August 24, featuring:
- 2,000 top-tier players
- 200 elite Clubs
- More than 100 countries represented
- 25 tournaments across 24 different games
- A record-breaking $70M+ prize pool
Players will compete across multiple genres and platforms in a cross-game tournament format, elevating the competition to a truly global spectacle.
Tickets are already on sale at esportsworldcup.com, and with momentum building, this year’s EWC is set to be the largest esports celebration in history.
Stay tuned as Invision Game Community covers the Road to EWC journey. Whether you’re a fan of MOBAs, shooters, fighters, or strategy games, the path to Riyadh is paved with stories that define the spirit of competition.
If you enjoy games and gaming and want more NEWS from the Gaming World Click Here
