King is teaming up with the App Store and (RED) to offer limited-edition bundles across popular titles including Candy Crush Saga, Candy Crush Jelly Saga, and Candy Crush Soda Saga – with all proceeds going to the Global Fund.
From 1st – 8th December, 100% of the proceeds from purchases of (CANDYLICIOUS)RED in Candy Crush Saga, (SODALICIOUS)RED in Candy Crush Soda Saga, and (JELLYLICIOUS)RED in Candy Crush Jelly Saga for iPhone and iPad will go to the Global Fund, providing prevention, testing, treatment, counseling and care services in areas where it is needed most.
Andreas Olofsson, Executive Producer, Candy Crush Saga says: “We’re delighted to be able to support such a great cause and help contribute to the fight for an AIDS-free generation. We hope our players will get on board with the campaign and be pleased to know that their spending is making a positive difference to the lives of people in sub-Saharan Africa.”
