Miniclip has announced that it has partnered with Make-A-Wish UK to help grant 50 life-changing gaming-related wishes for children with critical illnesses and their families.
Following long term support for the charity, including President and Co-Founder Rob Smallβs role as a patron, this new partnership solidifies Miniclipβs relationship with Make-A-Wish UK, building on their commitment to harness the positive power of gaming, and its communities, to help others.
Central to this partnership, Miniclip has committed to helping Make-A-Wish UK grant 50 life-changing wishes, through sponsorship, volunteering and engaging its players in campaigns such as Wish 200 Week. Driven by Miniclip Gives Champions, the custodians of the brandβs charity initiatives and partnerships, fun and creative opportunities will be generated for Miniclippers to get involved in raising funds and awareness, as well as volunteering their time.
Miniclip is also calling on the games industry to unite and raise money for the annual Wish 200 Week. Taking place between 24th and 30th July 2023, Wish 200 Week invites gamers, industry leaders and content creators to host sponsored live streams, challenges, and special events to help raise money. All money raised will go directly towards granting wishes for 200 children and young people.
Miniclip will be getting behind the campaign once again this year, helping Make-A-Wish UK to reach its goal by sponsoring a portion of the 200 wishes, and engaging its players to get involved through in-game advertising.
In response to a 400% increase in gaming-related wishes since 2017, Small helped create the Wish 200 Week campaign in 2021. Now entering its third year, Wish 200 Week hopes to grant more wishes than ever before to children that find solace in gaming whilst undergoing treatment for critical conditions.
Since Wish 200 Week was established in 2021, the gaming community has raised almost Β£700,000, granting over 300 wishes to critically ill children and their families to help them create long-lasting memories. To find out more about Wish 200 Week and how to get involved, including setting up a live stream or special event, please visit: http://make-a-wish.org.uk/wish200week.
Make-A-Wish UK is also hosting a special prize draw as part of the event, giving entrants the chance to win the ultimate gaming bundle, including a custom gaming PC, a gaming desk and chair bundle, an Xbox Series S, and a PlayStation 5. Prize draw tickets are available for Β£1.50 each, with bundles of 15, 40 and 85 available for Β£10, Β£25, and Β£50 respectively: https://ww1.emma-live.com/ultimategaming/?view_lot&id=23931&link_id=w200w_prize_draw
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