Star Stable has announced the launch of a unique, limited-edition scented candle in partnership with its online community and the Swedish equestrian elite.
Dubbed “Horse,” this candle captures the essence of the equestrian world with a base note blending soil, horse poop, sweet hay, and a hint of barn life, complemented by notes of crisp autumn apples. Equestrian enthusiasts and horse lovers can get their hands on this exclusive candle, available for purchase on Lisen Bratt Fredricson’s Get The Gallop webshop starting Thursday, 14th September: www.getthegallop.com
The creation of “Horse” involved a collaborative effort between Star Stable’s passionate community and a panel of equestrian experts, including Lisen Bratt Fredricson, Emilia Bergåkra, and Klara Hammarström. The panel gathered in Stockholm’s Old Town, in a lab equipped with cutting-edge AI technology, to craft a scent that truly captures the essence of “Horse.”
Sandra Kinnmark, CEO at No Ordinary Scent, explains that utilizing AI technology, images and emotions shared by the Star Stable community were analyzed to extract the essence of happiness, friendship, and warmth associated with the equestrian experience. This data was then translated into a unique fragrance, brought to life with the skilled touch of our expert panel.
Lisen Bratt Fredricson, a prominent figure in Swedish equestrian sport and co-owner of the Elmia Scandinavian Horse Show, expressed her excitement about the project, saying:
“This is a really fun idea! After spending more or less my whole life around horses, I know how nice and special the joy of horses can smell. It is so interesting to see what AI technology can do to help us find that scent.”
Lisen Bratt Fredricson is widely recognized as one of Sweden’s most influential figures in equestrian sport, with numerous international competitions, Olympic appearances, and a thriving stable. Her beloved horse, All In, is also featured in the Star Stable game.
Also on the panel is Emilia Bergåkra, a Swedish international dressage rider and lifelong Star Stable player, who is joined by along with Klara Hammarström, another dedicated Star Stable enthusiast with a passion for horses and equestrianism.
Emilia appears alongside her sister in the SVT Play series ‘Hästvloggen,’ where viewers are given a sneak peek into the horse-filled everyday life of the Bergåkra sisters. Klara has appeared in ‘Familjen Hammarström,’ a series about her family, and has competed in the Swedish national music competition ‘Melodifestivalen’ three times.
Get ready to immerse yourself in the captivating aroma of “Horse,” the scented candle that encapsulates the spirit of Star Stable and a love for all things equestrian.
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