Dressing up and cosplaying allows the expression of creativity, can be a form of escapism and is simply a lot of fun. With so many fantastical days like Superhero Day (28th of April) in addition to the 714,000 people around the world searching for “cosplay” this month, it’s abundantly clear we love costumes.
DIYS.com analysed 100 popular characters and sorted them into five groups: superheroes, anime, TV, Disney and video game characters. Using Instagram, they were able to find out how many photos include hashtags of “cosplay”, “costume” and “dress up” to determine which character is the most popular to cosplay!
Top Ten Characters to Cosplay
| Rank | Name | Total hashtags |
| 1 | Harley Quinn | 676,895 |
| 2 | Spiderman | 530,177 |
| 3 | Joker | 297,356 |
| 4 | Batman | 277,030 |
| 5 | Harry Potter | 227,887 |
| 6 | Izuku Midoriya (Deku) | 219,178 |
| 7 | Deadpool | 209,329 |
| 8 | Wonder Woman | 208,054 |
| 9 | D.Va | 200,391 |
| 10 | Doctor Who | 146,496 |
In true Batman style, the Dark Knight rises to fourth place, just under his nemesis the Joker. Batman returns a respectable 277,030 hashtags (4.75%).
Slytherin in fifth is Harry Potter with 227,887 hashtags (3.9% of total Instagram hashtags). The boy who lived is the most popular non-superhero character to cosplay.
In addition to the top ten most popular characters to cosplay, DIYS.com also created a rank breakdown of character popularity for their respective groups. The top five for each group are as follows with the full list here;
Top Five Superhero Characters To Cosplay
| Name | Total hashtags |
| Harley Quinn | 676,895 |
| Spiderman | 530,177 |
| Joker | 297,356 |
| Batman | 277,030 |
| Deadpool | 209,329 |
Top Five Anime Characters To Cosplay
| Name | Total hashtags |
| Izuku Midoriya (Deku) | 219,178 |
| Zero Two | 111,672 |
| Himiko Toga | 111,638 |
| Junko Enoshima | 98,604 |
| Rem | 66,276 |
Top Five TV Characters To Cosplay
| Name | Total hashtags |
| Harry Potter | 227,887 |
| Doctor Who | 146,496 |
| Daenerys Targaryen | 57,896 |
| Pennywise | 50,232 |
| Velma | 33,755 |
Top Five Disney Characters To Cosplay
| Name | Total hashtags |
| Elsa | 128,068 |
| Ariel | 111,976 |
| Belle | 76,353 |
| Anna | 68,283 |
| Cinderella | 56,097 |
Top Five Video Game Characters To Cosplay
| Name | Total hashtags |
| D.Va (Dva) | 200,391 |
| Link | 77,068 |
| Lara Croft | 63,883 |
| Yennefer of Vengerberg | 32,203 |
| Mario | 28,032 |
tl;dr
- Harley Quinn is the most popular superhero character in the world with a total of 676,895 Instagram hashtags
- Deku from My Hero Academia is anime’s favourite to cosplay with 219,178 relevant hashtags
- With 227,887 hashtags, Harry Potter is TV’s most popular character to dress up as
- Elsa is the most popular Disney character to cosplay with 128,068 hashtags
- For video games, D.Va is the most popular with 200,391 hashtags
- Collectively, the group most cosplayed is superheroes with 2,987,110 hashtags – Harley Quinn achieved 11.6% of the total cosplay character hashtags
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