As the year 2024 approaches an end, brokerages need to reflect on their performance during the year and prepare for the coming year. It is no news that the brokerage market is getting more competitive yearly. Therefore, brokerages that will stand the test of time must learn to be flexible and adapt to the latest trends in the market.
The functionality and features offered by brokerages are a huge factor influencing their goodwill in the market. In this article, we shall explore key must-have features for any brokerage that wants to stand out from the crowd in 2025.
The features below are the expected features for every serious brokerage in 2025. However, you can discover how to enhance efficiency for brokerages with TickTrader PAMM. Let’s dive in!
Integration of Advanced Artificial Intelligence (AI) and Machine Learning(ML)
Machine learning and Artificial Intelligence can be used to transform your brokerage’s functionalities. AI can be used to automate routine manual tasks like data entry and analysis for report generation. It can also be used as a forecasting tool for predictive analysis. AI can provide relevant information to the business such as identification of potential clients and even optimal pricing strategies.
Using algorithms, the platform users can get real-time updates on market news and trends that are relevant to them, and automated trading systems can automatically execute trades based on their predefined rules. AI can also be used for sentiment analysis, that is, the use of AI to analyze information from social media and other news outlets and then identify potential trading opportunities.
Improved Trading Platform Functionalities.
The UI and functionalities offered by a brokerage platform will be very important in 2025. Brokerages should take note of:
User-friendly Interface
The user interface of the trading platform must be seamless and easy to navigate by existing and new users. It must be intuitive enough for new users to use without much guidance.
Mobile Trading Platform
The days of only trading via desktop computers are coming to an end. Traders need to be able to access trading on the go via their mobile devices. Therefore, consider building a mobile trading platform for your brokerage.
Demo Trading
Demo trading involves the creation of a trading environment simulation. This simulation offers trading enthusiasts and newbie traders an opportunity to practice their trading strategies without risking any money.
Real-time Market Data
The UI of the platform should be built in such a way that users have access to see real-time market data (such as stock quotes, charts, and news feeds) being collected.
Advanced order types
Brokerages must provide a wider range of order types via their trading platform to attract a wider range of users.
Cryptocurrency Trading
Cryptocurrency has come to stay in the finance industry. Brokerages who do not offer crypto trading on their platforms should consider doing so in 2025. Crypto exchanges should be set up for trading various cryptocurrencies and crypto wallets should also be available to store crypto assets.
Personalized Financial Advice
Brokerages will need to offer more than just trading services in 2025. Having the opportunity to provide investment and financial advice to their users will give them an edge over others. They can implement this via robo-advisors (AI-powered investment advisory), using qualified and experienced human advisors, or a hybrid of both.
Enhanced Security Measures
Brokerages must set up stricter security measures ahead of the coming year. They must adopt features like:
Strong Encryption
Advanced encryption techniques should be used to protect users’ sensitive data.
Multiple Factor Authentication
Multiple layers of security authentication should be established on users’ account logins.
Improved Customer Support
Brokerages should work towards providing 24/7 reliable customer support which will focus on promptly responding to customers’ inquiries and complaints.
Beyond regular customer support, brokerages should also attract and retain more users by providing educational resources, especially for new traders. Brokerages that regularly hold events, webinars, and tutorials on how to trade can easily build a community of loyal users.
