The gaming market has grown massively in recent years and continues to do so. Between 2022 and 2026, Technavio projects that it will enjoy US $74.93 billion of incremental growth, with a compound annual growth rate of 7.31%. That means plenty of potential for gaming companies to achieve great things in 2023 and beyond.
So, how can you bring your gaming company to new heights in 2023? Build the tips below into your expansion strategy to increase your chances of getting ahead.
Focus on the right platforms
Mobile gaming now accounts for 60% of total market share, with worldwide consumer spending on mobile games projected to reach $136 billion in 2022. To put that into perspective, the next highest contender – home consoles – is projected to see consumers spend $42 billion on games in 2022. PC/Mac gaming comes a close third, at $40 billion, with handheld consoles languishing in fourth place with a mere $4 billion spent on games.
If you’re only developing your company’s games for one platform in 2023, mobile clearly has the public’s attention. Of course, that also means that the market is hugely competitive – but the same can be said for the market for games for other devices. And the cost of producing a game for mobile is obviously appealing.
Of course, that still leaves the whole Android versus iOS debate, just as those making games for consoles will need to debate the merits of PlayStation 5 versus Nintendo Switch.
Focus on the right countries
Making decisions about which mobile operating system or which console you’re going to succeed on with your game(s) in 2023 means having a clear strategy in place about which countries you’ll be targeting.
In the US, for example, iOS is the mobile operating system of choice for 55.55% of consumers. In Europe, however, the dominant smartphone platform is Android, which enjoys 71.76% market share. Head over to Asia and the difference is even more stark, with Android accounting for 85.9% of mobile operating system market share.
This means you need to be highly focused on which markets you will be aiming for when making decisions around the development of your games in 2023.
Connect with international audiences
Knowing which markets you will be targeting will have broad implications for other areas, not just which platforms you develop your games for. It is notoriously hard, for example, to localize games for the Chinese market. Understanding the localization process – and the time you need to allow for it – will be key to the strategy and operation of any gaming company with its sights set on international targets in 2023.
The same is true of game translation – you need to understand the process and things like where AI fits into video game translation before you can truly factor it into your plans and use it to push your company to new heights. Finding the right company to work with and allowing the time and budget for high-quality translation can make or break a game’s success. And in an ever more competitive market, elements like this can make all the difference to the gamer’s experience – and thus to the gaming company’s bottom line.
Build website translation into your strategy
It’s not enough simply to translate your video game. You also need to connect with consumers online. That means reaching out on gaming forums, getting active on YouTube and other social media sites, engaging with influencers who can showcase your game to their audiences and, at the core of it all, building an outstanding multilingual website.
That means that to get ahead with your gaming company’s online presence in 2023, it’s time to look into translation services for websites. Your website delivers the chance to connect with customers in a way that directly demonstrates how amazing your video games are. By using website translation services, you can massively increase the number of potential customers that involves.
Website translation services can connect your company with global audiences, starting with the countries you have decided to target first. How do I get a translation on a website? Well, when you first reach out to find a website translation service, you’ll be facing an array of options. There are freelance translators, machine translation tools, and companies that provide a full website translation service.
A freelancer or a website translation company is probably the best option for a job of this nature. While many machine translation tools are free, the complexity of website translation and the high quality required for the output to resonate with your audience means that human input is advisable.
When you engage translation services for websites through a company, you’ll work with a team of professionals, including a project manager to oversee the job, one or more translators (depending on the size of your site and the urgency of the translation) and potentially a localization specialist as well. After all, localizing your website is just as important as localizing your game when it comes to making consumers feel like you’re connecting with them in a direct and personal way.
The team will get to work on your website, taking the original content and converting it into the language(s) you need. There are both technical and linguistic elements to this, which is why it’s so important to work with experienced professionals who can seamlessly connect the different elements of the work.
How much does it cost to translate a website? Most website translation companies charge per word and factor the cost of the project management, localization, and translation into that price. As such, you can know from the outset what your translation will cost and factor that into your budget and planning.
Bear in mind that the cost of translation services for websites will vary depending on the language(s) you need. The economics of supply and demand comes into play here. The more translators who are available for a language, the cheaper it is likely to be for your website translation. This is why web translation services vary the amount they charge based on the language required.
A final point on using a website translation agency – it’s worth bringing them into your full plans from the outset. If you plan to translate your site into five languages, for example, it’s best to let your chosen website translation service know from the outset, even if you plan to undertake your translations consecutively rather than concurrently. Doing so may put you in a better position to negotiate some kind of volume discount for the work.
By using the right professional website translator and targeting your platforms and international audiences in a considered way, you should be well on the way to supporting your gaming company to reach new heights in 2023.
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