Just under 1 in 4 Brits (23%) know that Whatsapp plans to change its terms and conditions on 15 May.
25-34-year-olds have heard most about it (32.2%), the 55-65 -year-olds know least (14.8%).
In Germany it is the other way around: Every second respondent has already heard that WhatsApp plans to change its terms and conditions on 15 May. The 55- to 65-year-olds have heard most about it (63.1 percent), the 16- to 24-year-olds know least (35.7 percent).
In an international comparison, the Germans are the best informed. In France, only 27.1% have heard of it, in Spain it is 36.%, in Great Britain 23.%.
Regardless of whether the respondents knew about it or not 14.5% say they no longer want to use WhatsApp because of the planned changes. The clear majority- 53.5% say they still want to continue using WhatsApp – they do care about the new regulations but want to continue using the app. 32% of respondents say they want to continue using WhatsApp and don’t care about the changes.
An international comparison shows a very similar picture. The only exception is France, where 27.1 per cent of respondents said they no longer wanted to use WhatsApp because of the new terms of use.
Of the respondents who would accept the terms of use in order to continue using WhatsApp, 54.9% state that the most important reason is that the entire network of family and friends uses this service. The second most important reason: they are most familiar with WhatsApp (45.3%).
Among the messenger services, WhatsApp has by far the highest awareness in the UK. At 95.1%, almost every respondent said they know WhatsApp. It is followed by Facebook Messenger as the second best-known service with 88.6 percent. Then followed by Telegram (25.2%), Signal (9.5%) and Wire (5.5%).
WhatsApp is also the best-known messenger service in Spain (99.%) and Germany (96.%). In France, however, Facebook Messenger has the highest awareness (90.%), followed by WhatsApp with 86.1%.
WhatsApp is also the most frequently used messenger service here. Of the respondents who say they use WhatsApp regularly, 68.8% say they use the service several times a day. Of the respondents who say they regularly use Facebook Messenger, only 32.2% say they use the service several times a day.
WhatsApp use is even more pronounced only in Spain, where 96.1% of respondents say they use Messenger several times a day. In France, on the other hand, Facebook Messenger dominates: 56.5% percent say they use the service several times a day. No other messenger service in France reaches this figure.
61.4% of Brits know that Facebook owns Whatsapp which shows that over a third don’t know this. Over 1 in 10 (12.8%) think it’s an independent company and 1 in 10 (10.7%) think Google owns it. The clear majority of Germans are aware of which company WhatsApp belongs to. Asked about this, 77.2 percent of Germans gave the correct answer: Facebook. 6% of Germans believe that WhatsApp belongs to Google, 5.8% think that WhatsApp is an independent company. 3.3% of respondents believe that WhatsApp belongs to Apple.
Almost half of Brits are concerned about how WhatsApp handles user data. The statement
“I am concerned about how WhatsApp uses my data” is ‘agreed somewhat’ by 29.9%, 14.9% agree and 8% ‘agree completely’.
The majority of Brits even think they know what data WhatsApp has access to. The statement
“I know which of my personal data WhatsApp has access to” is ‘agreed slightly’ by 28.8%, 20.4% agree and 8.1% fully agree.
The majority of Germans are the same. The statement “I know which of my personal data WhatsApp has access to” is ‘agreed slightly’ by 25%, 19.8% agree and 7.3% fully agree.
The research has been done by global research platform Appinio
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