2K to celebrate with an action-packed launch for NBA 2K17 in the heart of Central London
2K are celebrating the launch of the latest iteration of NBA 2K, the top-rated and top-selling NBA video game simulation series*, NBA 2K17 in Trafalgar Square, London on Friday 16th September.
Occurring in the heart of Central London, Trafalgar Square, hosts a fun-filled and action-packed day of events taking place on an official NBA half-sized basketball court. Activities will be taking place throughout the day including some of the best dunkers in the world, Dunk Elite, who will be showcasing their balling and high-flying skills, as well as giving spectators the opportunity to get involved on the court. Special guests including YouTube sensation Tobjzzle will also be participating in the day.
Those who come down to the NBA 2K17 court will be in with a chance to win copies of the game, PlayStation 4 consoles and NBA 2K17 merchandise . All the while onlookers will experience listening to the music of NBA 2K featuring from different genres such as hip-hop, rock and other alternatives featuring Drake, Jay Z, Sam Sparro and many more.
The NBA 2K17 court will officially open from 12:00 on Friday 16th September.
NBA 2K17 will be available from £54.99 on PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, Xbox 360 and Windows PC platforms on 16th September 2016.
Developed by Visual Concepts, NBA 2K17 is rated PEGI 3.
*According to 2008 – 2016 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through June 2016.