For this year’s Valentine’s Day, Ninjas in Pyjamas and Team Vitality took their long-standing flirting on social media to a new level by releasing their own Valentine’s Day collection: the VxN Bromance t-shirt, to raise awareness about the problem of bullying in gaming. Both organizations have a history working with charity projects and this is no exception. All profit made from the collaboration will be donated to the Diana Award Anti-Bullying Campaign; a campaign that engages young people, parents and teachers to change the attitudes, behaviour and culture of bullying.
“We’ve been in a never-ending romance with Vitality for a while and we felt it was time for us to take our relationship to the next level. Gamers are getting bullied online every day and this project is a full-on investment in raising awareness about the issue but also to shine a light on the huge amount of positivity that is present in the esports community.” says Vincent Lutz, Head of Community and Growth at Ninjas in Pyjamas.
“It’s great to be able to partner up with our friends over at NIP. This cause lies incredibly close to our hearts, and the design is pretty awesome too! Whilst the gaming industry is making huge strides in becoming more inclusive, kind and welcoming; there’s still a lot to be done and it’s essential that we always find new ways to endorse this progress.” says Mickael Le Roscouet, Head of Communication at Team Vitality
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