Ubisoft Germany and Biborg are releasing “Into Chaos” a 3 x 13 mn documentary to entice Tom Clancy’s The Division gamers
Paris, 2016, March 2nd – Paris and London-based Digital agency Biborg designed for Ubisoft a documentary series to accompany the launch of Ubisoft Tom Clancy’s The Division “post-pandemic thriller” video game. Partnering with R+I Creative and VICE Germany teams, Biborg produced 3 “what if documentaries” of 13-minutes exploring the credibility of a pandemic apocalypse, its human and social consequences. A constant back and forth between Tom Clancy’s The Division universe and the real facts immerses us into the darkest of the worlds, and it may very well be ours.
Tom Clancy’s The Division is an upcoming online open world third-person shooter role-playing video game featuring realistic survival elements. The game was developed by Ubisoft Massive and published by Ubisoft and is set to be launched on 8 March 2016. One of the most anticipated releases of the year.
“Welcome to a persistent and dynamic open world, your mission is to restore order, investigate the source of the virus, and take back New York. In only days, without food or water, society collapses into chaos. With Tom Clancy’s The Division Into Chaos we will reach an audience beyond gamers which are interested by modern societal topics like this one with a documentary giving a good understanding of the game’s immersive content related to The Division, blurring boundaries between the game and reality. Tom Clancy’s The Division is an ultra realistic game showing how a modern society has become fragile and complex and how a city would react to the chaos following a pandemic. It submerges players into a brutal and dangerous world where they will have to survive and fight against others while being caught in a large scale conspiracy” explains Salah Al-Dujaili, Brand Manager at Ubisoft Germany. « We didn’t want people to play it like it’s the end of the world. We want people to actually feel like it could be the end of the world! To immerse the gamers into this collapsed version of New York City, we asked Biborg to design a documentary series about the chaos following a pandemic”.
Are we prepared to such pandemic? How to survive in a hostile urban environment? How a city would react to the chaos following such a disaster? Partnering with R+I, the creator of the inspiring “Influencers” (2010) and VICE Germany teams, Biborg organized 7 interviews with both bio terrorism experts, survivalism professionals, national security responsible, and the game designers to get their insights and reveal a clear and frightening parallelism between the game and the reality. This web documentary is composed of 3 episodes of 13 minutes.
“We chose an investigative reporter tone, enriched with game sequences and real archives. We shot in Berlin, Malmö and New-York. Without betraying the plot, the aim of this web doc was to produce Brand Content and to bring forward the game play, the story, and some visuals of the game in a subtle and immersive way” explains Ismael El-Hakim, Associate Director at Biborg. “But you could tell we wanted to bring the potential reality of a pandemic disaster in a subtle and immersive way too!”
The documentary will be available for the audience on streaming platform maxdome, on March 2nd and also be pushed on YouTube. A 1mn teaser will be available on Ubisoft’s social media channels.
Episodes are available here:
About Into Chaos, a 3 episodes documentary
How would the fall of society such as in Tom Clancy’s: The Division change the world? Explore the threats with experts in a series of 3 documentary films, learn about the dangers, know how to act and face human behavior in times of crisis.
EPISODE 1: THE COLLAPSE
Would it be possible that a poxvirus spreads in a snap and brings whole towns to the brink of destruction? What counter measures are taken by the governments to protect us against such threats ? These topics are covered in the first part of the documentary The Collapse.
EPISODE 2: MAN VS. CHAOS
Experience the outbreak of a deadly virus in New York City and survice within a quarantine zone. In such a dramatic situation there would be no rules but the law of the jungle. How do you prepare and protect yourself, gather water, food and find shelter? The answers are covered in the second part of the documentary: Man vs. Chaos.
EPISODE 3: RISE OF THE FACTIONS
Rise of Factions attempts to describe human motivations and behaviors in the case of a major crisis situation, when the stability of society falls apart and the governments are no longer in control. How would feared individuals organise themselves into extreme groups fighting for power? Is there any hope to prevent the inevitable escalation of violence?
- Name of the campaign: Tom Clancy’s The Division – Into Chaos Web Documentary
- Client: Ubisoft Gmbh
- Client’s supervisor: Salah Al-Dujaili
- Agency: Biborg
- Creative Director: François Girardot
- Copywriter: Ismaël El-Hakim
- Account supervisor: Bruno Luriot
- Producer: Barth Monnier
- Director: Florian Leidenberger
- Creative Director: Paul Rojanathara / Davis Johnson
- Executive Producer: Jaewoo Seo
- Writer/Producer: Peta Jenkin
- Assistant Producer: Albert Knaub
- NY Production Unit: Figura Media
- NY Line Producer: Rob Caudy
- Editor: Dominique Kranz
- Graphics: Dominique Grejc
- Sound Design: Sebastian Mueller