Following Namco Bandai’s slightly cheeky projection stunt last week (sorry SEGA J), PAC-MAN has teamed up with kids Dance group ‘Interlude’ to tour around the capital in an inspired dance from an iconic 80’s cereal commercial.
Working with world renowned punk band ‘Less Than Jake’ (‘The Rest of my Life’ & ‘All My Best Friends Are Metal Heads’) and the Hackney-based dance group, Namco’s yellow mascot and the crew set out to bring a smile among miserable commuters across London during a half term project for videogames.
“It’s all about fun, fitness and inspiration” said Lee Kirton, PR & Marketing Director at Namco Bandai Games UK. “It’s about working together, supporting one another and combating issues like bullying, negativity and online trolling which many kids are victims of today. What better mascot to inspire children than PAC-MAN”.
The public were stunned when a group of children broke out in a timely and well-choreographed dance routine in the middle of King’s Cross, Covent Garden, and Westfield Stratford to name just a few well-known London landmarks.
To the surprise of many passers-by, some even got involved in the dance that has drawn positivity from a revived 80’s song made available and mastered specifically for this project by ‘Less Than Jake’ themselves.
For more info on #LessThanJake, please visit their website at http://www.lessthanjake.com/
PAC-MAN and the Ghostly Adventures is out on Friday 7th of March for WiiU, PS3, Xbox360 and 3DS.