2K and Nike have announced the NBA 2K20 x Nike Gamer Exclusive Program, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off, on October 22. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges.
MyPLAYER Nation is the new season-long mode where gamers represent their MyPLAYER’s real-life team as part of a community with other players who also play for the same team. They will play through the NBA schedule, with individual matchup wins and losses determined by the overall community’s winning percentage.
Along the way, players will earn double progression on all games played as well as other bonuses like the chance to unlock the exclusive Nike Gamer Exclusive Sneakers for your MyPLAYER to wear in-game.
“We know our players love to personalise their MyPLAYER and what better way to reward them for playing than the opportunity to wear exclusive Nike Basketball signatures shoes only found in NBA2K20,” said Alfie Brody, VP of Global Marketing at 2K. “We can’t wait to see our fans progress through the challenges to unlock each pair.”
The first challenge will take place on October 29 and other shoes will be available at key moments during the NBA season including NBA All-Star 2020, NBA Playoffs and the NBA Finals.
Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For more information on NBA 2K20, please visit https://www.nba2k.com/nike.
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