Power Pages is a term that has gained currency in recent times. It is a technique of search engine optimization that is used to catch the attention of search engines. Power Pages also help in sending a large amount of organic traffic to the website of a customer. Hence, it becomes important for any SEO expert to master the technique of creating Power Pages for the website of his client. This article aims to be a guide on Power Pages, a very important SEO tool, for business owners and SEO experts.
What are Power Pages?
If you are still thinking that search engine optimization is all about link building and selection of relevant keywords, you are probably living under a rock. There is a great buzz surrounding a new SEO tool called Power Pages. It is not a universally acknowledged term as different experts use different terms for this content creation strategy. Some call it 10X Content while others dub it Skyscraper Content. Experts at SEOJet.net regard it as important as link building exercise for search engine optimization. No matter how an expert may choose to describe Power Pages, it is clear that this SEO tool has the power to increase the ranking of a website. Some go as far as to say that Power Pages can take your business website to the number one ranking on Google.
In the simplest of terms, you can think of Power Pages as an SEO tool designed to rank at the top in Google and other search engines. It, therefore, comes not as a surprise that most business owners and SEO experts are singing praises for this amazing SEO tool.
Main Aspects of Power Pages
1. They are Long
Power Pages are long. Extremely long and full of detailed information for the visitor to the business website of a company. Long is a small word to describe these pages designed for the SEO of the website. Forget 1000 and 2000 word pages as Power Pages take to the extreme with some touching the length of 10,000 and even 20,0000 words. You can think of a Power Page to be a guide on a given subject.
2. Cleverly Broken Into Parts
Like a PDF document containing chapters, a Power Page contains many chapters with the subject divided into sub-topics. There is a table of content with navigation links to easily navigate to the chapter or topic one wants to read.
3. They Address Influencers
You are mistaken if you think that such long and so detailed pages in a website are aimed at potential customers. Common visitors don’t have time to read and digest such deep information. These pages are for the authorities in your niche. These influencers are tempted to share the content and to link to your website. Make sure the content is meaningful for the influencers.
Power Pages are full of backlinks and they contain thousands of keywords related to the niche of the business. It is therefore only natural for these pages to send organic traffic to your business website.
Some More Features of Power Pages
If you have gone through the websites of your competitors, you must have noticed examples of these super long pages on some of them.
- No matter what the device, they provide a wonderful user experience
- The content found in Power Pages is fresh, useful, and engaging for the visitors
- Content that strikes an emotional chord with the reader
- It can satisfy the queries of the visitor. This feature makes the Power Page the final destination for the visitor as he does not need to go anywhere else for information
- Power Pages are media-rich and they carry social media buttons for easy sharing
With more keywords and more backlinks than other pages normally found on the web, business owners say that they are satisfied with the jump in their search engine rankings obtained after using this SEO strategy.
Creating a Power Page
The basic idea behind a Power Page is to have accurate, meaningful, and highly useful content on a given topic to catch the attention of not the targeted user but the influencers. The more detailed and comprehensive the information is given in a Power Page is, the higher are the chances of being shared by influencers in your chosen niche. You also get massive numbers of backlinks to catch the attention of Google and other search engines.
Find Out Most Popular Topic in Your Niche
It is not difficult to create a Power Page with high quality and meaningful content. However, you need to make sure that the topic you choose is popular and being searched by a large number of people. It increases the chances of receiving a higher amount of organic traffic. If your Power Page is crafted well, it answers the questions visitors came searching for.
Once you have finalized the topic, get down to work and create content that is better and more comprehensive than the content already existing on the web. Do not forget to answer the questions usually asked by people on the topic as it helps in increasing the search engine ranking of the website. Once writing work is over, it is time to look after the design element of the Power Page. As mentioned earlier, it should be media-rich with beautiful images and video clips to make it easier for the reader to understand the topic. It should have easy-to-follow navigation links to give the visitor a great experience while reading the page. If your Power Page is well designed and contains great content that is useful and meaningful, rest assured your readers will spend a lot of time reading the page. It gives Google a clue that visitors like your website, and it gives a high search engine ranking to your website.
Power Pages are the latest trend in the world of SEO. You can certainly get a much higher search engine ranking for your business website if you can design and insert Power Pages in it. Target the influencers and you will not have any shortage of backlinks and social sharing later on.
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