A major new survey has revealed for the first time the scale of the girls’ gaming phenomenon in the UK.
It shows that the stereotype of online gamers as teenage boys in their bedrooms is fast being zapped.
This new survey of 5,000 under-18s by Kids Insights reveals that:
- Gaming is now firmly established itself as one of the top ten hobbies of UK teenage girls and has recently risen to 8th – overtaking shopping.
And that:
- 15% of all girls now watch eSports
- more 13-15 year old girls take part in eSports than boys of the same age group
- more 13-15 year old girls watch eSports live than boys of the same age group
- 84% of teen girls are now spending some of their time gaming compared to 75% during the same period last year.
- InquistorMaster – a female youtuber who focusses on Roblox – has entered the girl’s top ten celebs (10-12 year olds) for the first time
Kids Insights’ research is used by major brands such as Sega, Hasbro, Penguin Books and global media, entertainment and leisure companies, to keep tabs on what UK children and teenagers are thinking, doing and buying. http://theinsightspeople.com/
Nick Richardson, CEO and founder of the The Insights People, owner of Kids Insights, says:
“Not only are the gender results revealed by this survey very striking, what’s clear is that the very idea of online gaming needs to be thought about differently.
“There’s a clear difference between what boys are into, such as Fortnite and Call of Duty, and what girls are doing online, which is much more about collaboration and co-creation.”
Kids Insights now has the biggest research panel of under-18s in the UK, questioning 400 different kids per week and amassing over 20,000 opinions every year as a result. This volume and frequency also gives the surveys 99% statistical significance, and the company believes it’s the most robust continuous under-18s commercial research exercise undertaken in the UK.
This newly completed quarterly survey is based on surveying 5,000 children between July 1 and September 30 2018.
