Esports sponsorships are booming. Global spending on esports sponsorships and advertising has almost tripled in the last seven years, climbing from $340 million in 2017 to around $980 million in 2024. While annual ad spending growth has slowed from the…
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How Video Game Monetisation Models Have Evolved Beyond Loot Boxes
The way games make money has changed dramatically over the past decade. What started as…

