The online casino industry is booming. In the last 10 years, and especially the last three years, the number of online casinos available to players around the world has grown exponentially. There are online casinos tied to the major casino brands and sportsbooks as well as independent companies.
Choosing a casino to play at can be a snap decision based on an online advert or it can be the result of careful, thorough research on all the options. Here are the main features that players prioritise when choosing the right online casino for them.
Welcome bonus
To start things off, welcome bonuses are a huge draw. They are often the first thing that new players look for. These bonuses reward new players for signing up. Some online casinos have quite strict rules for how bonuses can be claimed but others make them more easily accessible.
The two most popular types of welcome bonuses are free spins and deposit matching. Free spins are sometimes for any slot game, though many casinos limit which games they apply to. With deposit matching, the casino will match your first deposit up to a certain amount. Some of the best will match up to £1,500 across multiple deposits!
One of the alternative types of welcome bonus that players are really embracing are no deposit bonuses. A no deposit bonus is essentially a “try before you buy” opportunity. Players can try various games that the casino offers before having to make a deposit.
Selection
Unlike traditional land-based casinos, online casinos don’t have the constraints of having to fit all their games in one building. This means that some casinos have thousands of different games. Since online casinos are such a lucrative industry, game developers have realised that there is money to be made. With new games coming out nearly every day thanks to big developers and indies, there is a huge amount of choice for players. It’s also a great way for indie developers to get their hands in the game and raise funds for other projects.
If you’re the type of player who wants to try a different game every time you play, that’s possible at some of these casinos that offer massive libraries of slot games. Other casinos that focus more on table games and live dealer games can still offer dozens of options at all betting levels.
For players that feel overwhelmed by selection, as research has proved many of us can be, there are high-quality casinos that have smaller libraries. Knowing what you want can help you make the best choice about where to play.
Ways to pay
Online casinos have really benefited from the rise of online payment methods. The primary payment methods that are offered by almost every online casino include bank or wire transfers, debit or prepaid card payments and PayPal.
Digital wallets have become incredibly popular in recent years because they are so convenient and accessible. The most popular are linked with mobile phones — including Apple Pay and Google Pay. Some of the most tech-friendly online casinos even allow users to make deposits with cryptocurrencies.
One thing to be aware of is that most casinos usually accept deposits from more methods than they allow withdrawals. Some of these withdrawal methods are faster than others, so if you prefer to have instant access to your funds, make sure that you choose a casino that offers that option.
VIP or loyalty program
While welcome bonuses are an instant reward for new players, VIP or loyalty programs reward players who keep coming back. Not every online casino will offer a loyalty program, so if that is something that matters to you, check before you sign up.
Many VIP programs have a tiered format, where the more you play, the more benefits you’ll receive. In some loyalty programs, every deposit you make is rewarded with points. These points can then be redeemed for spins or reinvested as future deposits. Other benefits include rewards such as free spins, anniversary bonuses, and invitations to participate in exclusive tournaments or special events.
Support
One feature that many players don’t consider until they need it is the quality of support offered by the casino. If there is a bug with a game or a problem making a withdrawal, having fast and capable support is incredibly important. While having a phone line or an email address is great, casinos that have a live chat feature make players feel like they will always have someone there if they need help.
Online casinos have something for everyone, all you need to do is figure out what you want and then get started playing!
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