Today sees the official launch of Hype Management. A new influencer relations and talent management agency specially created for the videogame industry. Hype’s objective is to bring together videogame publishers and brands with top influencers such as YouTube content creators and Twitch streamers. Hype will also focus on developing the successful, long-term careers for represented talent.
The company was founded by Henry Clay, a former PR, influencer relations and talent specialist with over a decade of experience in the entertainment industry. He left his previous tenure at Activision Publishing to realise his vision of providing the videogame industry with a progressive and accountable approach that will enable brands to work more effectively with influencers.
Hype Management has already entered into commercial relationships with several leading videogame publishers and has established a sizeable roster of talent which includes YouTube content creators, Twitch streamers, broadcast presenters and event hosts. Hype’s represented talent sit inside an extended network of influencers with whom Hype has established relationships.
Company Director Henry Clay said “Audience engagement strategy is constantly evolving and it’s very clear that Influencer Relations continues to increase in importance alongside traditional PR and marketing activity. So I’m extremely excited to have launched Hype Management. Having specialised in influencer relations for many years, I understand the opportunities and challenges for both brands and content creators. I am now using my experience to provide a solution that works for everyone. I look forward to building the company and working with the industry at large”.
Hype Management is now officially open for business. For brands looking to work with leading videogame influencers, Hype offers a range of services such as talent acquisition, partnership programmes, branded content solutions and event strategies. For content creators, Hype’s services are equally comprehensive with represented talent being able to benefit from strategic long term career development, channel monetisation and content creation support.
For all business enquiries please email firstname.lastname@example.org
For more information including details of represented talent visit www.hypemanagement.co.uk.