In digital and content marketing, creating campaigns, content, and visuals is the fun part. But putting this work out there is crucial to your business success because people need to see what you’re doing in order to get to know you.
In 2020, content marketing is still king, whether that’s written, visual, audio or video content. With so many distribution channels to choose from, you can’t use them all and nor should you.
Wondering what the best marketing channel is for your business? Read on to find out where you should focus your efforts the most.
1. Your Own Website
Your website is the first on your list of marketing channels because it’s the only one you actually own. Social media, email services, and podcasts are the property of other companies, even though the content is yours. However, on your website, you can control everything from SEO, UX design, hosting providers, visuals, and content.
Your website is one of the first things your customers will see online to learn more about your brand. Also, the main goal of all other channels is to attract users to your website so you can turn them into paying customers.
2. Social Media Channels
Social media is an umbrella term for all the different marketing channels that involve interacting with fans and followers. Some of the most popular networks include Facebook, Instagram, YouTube, TikTok, Pinterest, Twitter, and LinkedIn.
Given that most people use the internet on their mobile devices, pay special attention to mobile marketing, whether that’s through SMS/MMS marketing, Facebook Messenger marketing, paid display ads, or email.
3. Email Marketing
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Email marketing still remains one of the most essential marketing channels in 2020. If you’re not building an email list, 2020 is the year to start. Pick an email marketing tool, create some newsletters and campaigns, and offer a freebie to your target market in exchange for their email address.
Once you gain their trust and start warming up to them via email, it’ll be easier to sell or upsell to them.
4. Podcasts
Podcasts will be among the biggest digital marketing channels in 2020 and will continue to grow exponentially. Use them to establish your authority in your field, interview experts, and market your business. Podcasts are a great platform to raise awareness, talk about important topics, and ultimately, entertain your audience.
You need to plan out your podcast content carefully to fit your target audience. Your podcast should stand out from the crowd, bring something unique to the table, and offer content people crave.
5. Word of Mouth
Word of mouth is one of the oldest, most effective marketing channels out there. Nothing can beat the concept of recommendations from people you trust, and companies should leverage this power in 2020.
Ask your customers for honest feedback, ask them to leave reviews, and offer incentives and rewards if they refer your business to other people. For every negative review, do whatever it takes to make it up to the customer. This is how you build back trust and loyalty.
Wondering Which Marketing Channel You Should Focus On? Try These Tips!
For marketers and business owners alike, 2020 will be another big year for quality content. There are many ways to promote your products and services, but choosing the right methods is tricky.
Each marketing channel is important and can help you in its own way, but when combined together, you’re getting a really powerful combination.
Need more marketing and business tips? Check out some of the other articles we’ve written on these topics and stay tuned for the latest industry trends and news.
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