Running a big company can be messy, let alone if you have a franchise business. While your franchise can generate a lot of profit, it still needs a strong marketing campaign to thrive. You cannot just ignore the importance of marketing and hope for the best because the competition will swallow you whole. Luckily, franchise marketing is pretty straightforward.
So, if you run a franchise business and need to take it to new heights, these 6 foolproof marketing strategies can help you out.
Set Up a Website for Your Franchise
This tried and tested marketing strategy works for all businesses, regardless of their nature. By creating a business website, you will generate leads and enable new customers to discover your brand, which of course means more sales and profits. In the blog post found at https://www.digitallogic.co/blog/introduction-to-franchise-marketing/, the marketing expert Lauryn Preston points out that setting up a professional-looking website can enhance your SEO strategy. If you do not know what SEO means, it simply refers to search engine optimization, which is a marketing strategy used by almost all businesses. Utilizing SEO helps your business get more exposure by improving its ranking in search engine results. The higher your business ranks, the more interest it can generate. When creating a website for your business, make sure it has both a visually appealing and clean design. Also, do not forget to make it mobile-friendly because many customers use their smartphones nowadays to browse the internet.
Use Social Media
Undoubtedly, social media has become a big part of our lives, and you can use it to your advantage. By having a strong presence on social media platforms, you can attract more customers and expand your reach. While having an active FB page and a Twitter account will enhance your franchise, you cannot ignore the new social media platforms like Tik Tok and Snapchat. Moreover, another obscure platform like Tumblr deserves some love as well, as they can help you broaden your customer base.
Focus on Advertisements and Promotions
Although some consider advertisements and promotions old marketing strategies, they can still be effective today. Having a strong advertising campaign can revive your franchise, especially if it has been around for a while. For example, just look at McDonald’s, Samsung, or Apple; they already have a wide customer base, but they still employ TV and radio advertisements to keep their brands alive. Similarly, offering competitive deals and promotions can help you set your franchise apart from the competition and dominate the market.
Events like giveaways or competitions can make for a great marketing strategy if you are looking for new clients or even investors. These events offer face-to-face interactions, which helps humanize your franchise. Also, they offer a fantastic opportunity to meet investors and generate new capital. Events usually get a lot of coverage as well, so this can be a good way of marketing your brand.
Employ Direct Emails
No, your email will not end up in the spam folder as long as you can customize it to cater to your clients’ needs. When implemented right, direct emails are an effective marketing strategy. However, to make sure that your customers end up reading them, you have to make your emails appealing. Steer away from the mainstream templates other businesses use, and come up with your own. Also, make sure that your content speaks to your customers. This means you should never send the same email to all your clients; you need to study their interests to be able to come up with interesting content and personalized deals.
Forge Strong Partnerships
While there is nothing wrong with flying solo, you can enhance your sales by forging meaningful partnerships with other franchises in your niche. Not only can these partnerships help your franchise grow, but they can also help you during market disruptions. Your partners do not have to be working in the same niche, though; many businesses are now partnering up with influencers. These social media darlings can create a lot of buzz around your brand, which helps you boost your sales and improve your services.
Knowing how to market your franchise is extremely important if you want it to stay afloat. As you can see, franchise marketing strategies are simple to implement as long as you have a clear objective in mind. Creating a business website, harnessing the power of social media and strategic partnerships, and holding promotional events can all be great ways of marketing your business. However, you have to understand that these strategies do not come cheap. Although you will have to allocate a big chunk of your budget to marketing, the results will certainly be worth your while.