The Sandbox, the decentralized gaming virtual world from Animoca Brands, is proud to announce today the latest partnership with two legendary electronic artists, Richie Hawtin aka Plastikman and deadmau5. The partnership has been brokered by Pixelynx, a new gaming venture launched by the two artists as a “portal into the metaverse” and to help a diverse range of artists and brands develop digital collectibles and virtual worlds.
Richie Hawtin and deadmau5 are renowned for pushing boundaries with new technology and have been experimenting with virtual worlds, non-fungible tokens (NFTs) and blockchain for the past two years. Pixelynx has acquired LAND in The Sandbox and will be launching gaming experiences and NFTs bringing its artists’ unique vision of music in the metaverse to The Sandbox.
deadmau5 states:
“As a virtual world fan, The Sandbox is a place I’ve been into for a few years now. There is no other platform like it with its ease of operation. Rich and I are known for the unique digital landscapes we create for our live shows and now we are planning something extraordinary in this space together.”
Richie Hawtin states:
“With my collaboration with The Sandbox I intend to ENTER. this new developing world to create fun and safe places for like-minded people to hang out. This world will have an emphasis on music and collaboration and will become an important part of the Hawtin reality where I plan to bring all my projects together under one roof. I hope this will be a place to take the next step in our exploration of the promise of the Metaverse, together.”
“Richie Hawtin and deadmau5 represent the first wave of electronic music artists embracing a community-first mindset to lead the way in engaging deeply with their fans and audience in our gaming virtual world,“ said Sebastien Borget, COO & Co-Founder of The Sandbox. “As passion-driven artists, they are pushing the boundaries offered by NFTs in the open metaverse, and we look forward to seeing how they use their LAND to build original music and gaming experiences in The Sandbox.”
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