To mark the much-anticipated release of their movie Thor: Love and Thunder Marvel Studios (a division of the Walt Disney Company) will match Vue customer donations made to MediCinema when booking the film online, up to a total of £50,000. Match funding started from the pre-sales launch on June 13th and will run until August 31st 2022.
Vue customers are given the option to make a 50 pence donation to MediCinema when they book to see a film online. This partnership with MediCinema has been in place since 2018 and to date has raised more than £600,000 for the charity.
MediCinema is one of four long-standing charities in the UK supported by Disney, a partnership which started when the charity was founded over 20 years ago.
To encourage customers to donate, Natalie Portman who plays Jane Foster/Mighty Thor alongside Chris Hemsworth’s Thor, has recorded a special message.
MediCinema also worked in partnership with Disney to arrange a special premiere screening of the film on Tuesday 5th July at the same time that the red-carpet UK Gala screening was taking place in London.
Patients at the CW+ MediCinema at the Chelsea and Westminster Hospital were treated to this exclusive preview, with Thor: Love and Thunder goody-bags and posters to take back to the wards. To date, Disney has created numerous once-in-a-lifetime activities across MediCinema sites, bringing the power of their stories and characters to help build emotional resilience.
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