For the first time ever in the world’s biggest mobile franchise – Candy Crush Friends is introducing an AR feature as an exclusive with Samsung Galaxy. None other than K-Pop phenomenon, BLACKPINK, were the first to try out the new feature in the Candy Crush studio in Stockholm. The Hungry Yeti augmented reality feature launches on Samsung devices tomorrow!
King Games, the creators of Candy Crush, plays host to hundreds of millions of players worldwide and BLACKPINK, who are Candy Crush fans are fresh from a UK tour featuring sell out tours at Wembley, where they utilised AR features within their show.
Marcus Lewold, Head of the Candy Crush franchise at King said:
“We’re so excited to bring the rich world of Candy Crush Friends Saga to life on Samsung Galaxy devices. Our teams are always on the lookout for new ways to enhance our players’ experience, and with augmented reality becoming increasingly popular with consumers today, it felt like the right time to introduce it into the Candy Crush franchise for the first time.”