LINE FRIENDS is to collaborated with Maison Kitsuné to globally debut the limited-edition MAISON KITSUNÉ X LINE FRIENDS collection on July 8th in countries including France, the U.S., Korea and Japan.
“Maison” is the French word for “house” and “Kitsuné” is the Japanese word for “fox”. Inspired by the fox, a symbol of versatility, Kitsuné offers a unique, inspirational Art de Vivre, blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné), and has continued to influence the culture of Millennials and Generation Z across the globe. Featuring its signature Fox logo, the Paris-meets-Tokyo lifestyle brand has captured the hearts of the younger generations and fashion people for its exquisite interpretation of the “French Ivy”, a perfect balance of casual comfort and timeless sophistication.
With its unrivaled creative design capabilities, LINE FRIENDS has reinterpreted the brand essence of Maison Kitsuné’s Parisian lifestyle for this newest collection, which encompasses 62 types of clothing including sweatshirts and patterned T-shirts, and 11 types of accessories including phone cases, AirPods cases, tote bags, plush toys and stationery essentials.
The collection items are embedded with adorable images visualizing the story of how BROWN, travelling around the world, coincidentally meets KITSUNÉ at a record shop in Paris and listens to music together, and ultimately becomes friends. Through this collaboration, KITSUNÉ, the signature Fox logo, is reimagined into a more adorable and animated character by meeting BROWN, who is usually reserved and laid-back but a reliable friend – bringing global fans of both LINE FRIENDS and Maison Kitsuné more fun and excitement.
MAISON KITSUNÉ X LINE FRIENDS collaboration is an epic one because of the similarities in the two brands’ DNA – LINE FRIENDS, originally created for use as stickers for leading mobile messenger app LINE, has expanded into game, fashion, and entertainment sectors and now leads the global character IP industry, while Kitsuné, a music and fashion label-turned- leading lifestyle brand, has also broadened its business into F&B sectors. The unique backstories of the two brands are anticipated to spark viral sensation among global Millennials and Generation Z.
Launched as part of the 10th anniversary of BROWN & FRIENDS, the MAISON KITSUNÉ X LINE FRIENDS collection will be available for purchase on the official on- and offline stores of LINE FRIENDS and Maison Kitsuné from July 8th. LINE FRIENDS will also be dropping digital contents including MAISON KITSUNÉ X LINE FRIENDS collaborative videos with Maison Kitsuné x LINE FRIENDS playlist curated by Kitsuné Musique embedded in the background, as well as LINE stickers, and Instagram GIFs of the story on how BROWN meets KITSUNÉ.
Meanwhile, LINE FRIENDS has been winning the hearts of Millennials and Generation Z worldwide by collaborating with a number of renowned fashion and tech brands, including Bang & Olufsen, Converse, LAMY, and Leica, to bring value to everyday life with trendy yet quality products.
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