LINE FRIENDS has teamed up with CASETiFY, a global tech fashion brand, to debut a limited-edition LINE FRIENDS X CASETiFY collection, featuring the globally adored BROWN & FRIENDS characters.
Taking after everyday cleaning essentials like multi-surface spray, liquid detergent and soap bubbles, the new LINE FRIENDS X CASETiFY collection splashed BROWN & FRIENDS characters in a playful color palette, allowing Millennials and Generation Z worldwide to refreshen up for the coming spring season. LINE FRIENDS’ unique creative capabilities and the globally-beloved BROWN & FRIENDS characters worked to bring a fresh take on CASETiFY’s original tech accessories. This collaborative work comes more meaningful, as this year marks the tenth anniversary of BROWN & FRIENDS.
The phone cases in the collection extend to CASETiFY’s signature products, including the Floatie Liquid Case where BROWN & FRIENDS characters cycle through the “washing machine” and the Custom Case which invites customers to add their own monogram in the new soap bubble font. Also included in the LINE FRIENDS X CASETiFY collection are AirPods and AirPod Pro cases, Apple Watch bands, grip stands, UV sanitizers, card wallets, wireless chargers and sling bags.
“CASETiFY is the leading platform for custom tech accessories forged in unique identity, recognized as the casemaker-of-choice for celebrities. Our collaboration aims to deliver a trendy yet creative fashion item,” says LINE FRIENDS. “Millennials and Generation Z worldwide, with great demand for customized and personalized products, will find witty interpretations of the globally-adored BROWN & FRIENDS characters featured on CASETiFY’s classic statement look to be particularly appealing.”
The virtual waitlist opens on Apr 12 at casetify.com/linefriends, inviting fans to sign up for priority access to the LINE FRIENDS X CASETiFY collection on launch day, April 26. LINE FRIENDS will be dropping the collection at its online and offline stores worldwide, beginning May 7. For more information on the collection, stay tuned to LINE FRIENDS on Instagram or Facebook.
Meanwhile, LINE FRIENDS has been winning the hearts of Millennials and Generation Z worldwide by collaborating with a number of renowned fashion and tech brands, including Bang & Olufsen, Leica, CONVERSE and Anti Social Social Club, to bring value to everyday life with trendy yet quality products.
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