As a developer or publisher, winning the admiration of game players around the world is very important. Therefore, to do this and to make a significant amount of profit from your published game, you should not overlook the localization of the game’s language. This is because it takes a large amount of time and money to develop a game or launch the game into the mainstream.
There are various localization platforms, and they handle the localization process differently. If you are considering launching your game on Steam but are unsure where to begin, do not worry, the TranslateHub got you covered. This platform has experts that are familiar with the trends and offer top-notch translation and localization services. They will devote their time and effort to translating and localizing your game!
In this article, we are recommending four popular languages that you should consider if you are just launching your game. We chose the following languages based on the number of their speakers around the world and also the number of potential steam game players. So, let us have a look.
Recent Language Survey; obtained from the Steam Store.
1. English
The most popular language on the Steam platform is English. About 38% of the users prefer English and this is also a factor of the widespread use of the language across the globe. So it is a smart move to localize your game to suit English speakers and smile at the bank.
2. Chinese (Mandarin)
Because China has a high proportion of PC gamers (57%) and Chinese users make up 22.11% of Steam users, your game will almost certainly need to be localized for this market. Chinese users own only 2.46% of all Steam games, which is largely owing to a shortage of Chinese-language games available on the platform, according to Steam data. You should take advantage of mandarin translation services to translate your games into Chinese and win over the market ASAP! However, before you proceed, you must first determine whether your game has the potential to become famous in China.
3. Russian
Users of Steam from Russia account for 11.07% of all users. After the United States, they have the second-largest gaming populace in the world. In all, Russian users own 8.66% of all Steam games, with the PC being by far the most popular gaming platform in the country. It is imperative that your game be translated into Russian as soon as feasible!
4. Brazilian (Portuguese)
Last but not least is the Brazilian Portuguese. Similar to Spanish, the number of Brazilians who use Steam will steadily increase. They make the top 4 ahead of Spanish because of the population of potential users. Currently, Brazilians account for 4.72% of all Steam users and 3.52% of all games available on the platform, according to data from Steam.
Brazilians are the most populous country in South America, yet English is only spoken by a minority of the country’s population. What is it that prevents you from making your game available in Brazilian Portuguese? There are dedicated experts, who will devote their time and effort to translating and fixing common localization problems in websites and applications.
Conclusion
More than a third of Steam customers will be covered if your game is localized into these top 4 languages. If you create your game in English, it will be available to an additional 30% of Steam customers. Now that you’ve read this article, how well do you understand where your Steam games are most likely to sell? Make sure you’re ready for your global adventure by collaborating with our game localization experts, who will help you to fix all your translation and localization problems.
BIO:
Barbara Fielder is an independent and passionate writer. She works with several reputable platforms and blogs. She’s also an explorer that loves traveling, and she speaks 3 different languages fluently. She looks forward to helping her readers with her writing and research skills.
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