An average person spends more than 12 hours each week watching video content on social media. If you equate that for each day, the number is more than 1 hour. It is safe to assume the video content market is a hit among the masses and it is getting bigger with time.
The online social media video content market is only a few years old so it is not yet saturated. If you are planning to make social media video contents here are 9 tips to help you make the most of it from telling a story to getting help from a digital marketing agency.
1. Tell a story: One of the most effective ways to capture your target audience’s attention is to tell a story. Think about it in this way, you want to make a video on “How to get rich from making online videos ”.
How should you plan it? The first thing you should not do is start the video by advising people. The problem with advising is most people shut off to advice.
Rather if you tell them a story of someone getting rich from making online videos, emphasize what he did at the start, what was his method, how a person new to the industry approach, and other educational parts of the story.
In this way, you are not giving your target audience any advice but you are getting your message across, this will get you more views and interactions on your video.
2. What type of videos should you make at the beginning?
If you are confused about what type of video you should make at the beginning then ask yourself “What you can put in a container that will add value to other people’s lives?”
This is important because if you create contents that are fluff, once people watch they will not come back. You want an audience base that will follow you regularly.
Adding value does not mean you need to make educational content, you can make people laugh and help them relax which is adding value too.
3. A most popular type of content
Some of the most-watched videos are how-to videos. How-to videos are not controversial; they do not make fun of anyone or violate any rules depending on the platform you are posting the video on. A simple video such as: ‘How to integrate RTA kitchen cabinets in your house’ should be a tutorial that doesn’t offend or hurt anyone. The bottom line is how-to videos add value plus they are harmless. So, online video streaming platforms promote this type of content over others.
4. See what works with your audience
If you want to know what type of content you should focus on then check your channel’s analytics. If you see your audience responds better to a particular video then you need to focus on making those types of videos often. Make sure to check about Logo Templates.
5. Building a fan base
Building a fan base is important for a successful channel. So, focus on interacting with your viewers often. If you post contents weekly, post, or do live sessions just to interact with your audience.
6. Start a Blog
Starting blogging could also be very helpful. Your audience will get to know you better and you can share things that will connect them with you. You can also make use of blogging and start making money via blogs. Check a blogging guide that you can follow on how to make use of it.
7. Use Viewbot
If you have a youtube channel and you live stream there. You can use a youtube view bot which will help you rent viewers, in turn pushing you up the virtual leaderboard.
8. Add brand affiliations
Partnering up with brands is a major way to earn from your content. You do not need to depend on the revenue from your views if you add brand affiliations.
Brand affiliations are simple. You can choose to partner with someone and they will be sponsoring you for that video. In your video, you will advertise the affiliated product.
9. Make it Accessible
Making accessible content is a must if you want to reach a wider audience base. One example of accessibility could be adding subtitles to your videos so people who are hearing impaired can also enjoy your videos.
10. Factoring in SEO
SEO is a key player to help your video reach its target audience. Make sure to do research and find out relevant keywords that will help your video rank higher in the search list. You can hire an SEO Agency that offers SEO consulting to help you figure this out. Of course, you can partner with local providers as well, and for this, you need to do your research!
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