Players love bonuses, there’s no doubt about it. So today, almost every online casino gives away a variety of enticing bonuses. We are almost spoiled for choice.
Yet, how can they give out these bonuses, free spins and even free money? Is there a catch? We’ve done some investigating and found out the truth hidden behind every bonus.
What are free bonuses?
Before you can determine why casinos are giving bonuses away, we first need to know what a free bonus is.
A bonus is any manner of promotion or advantage given to players. This could be free spins on low volatility slot games or extra cash to play with when making your first deposit.
Some casinos offer bonuses that are aimed at new players, while other bookies reward their loyal customers with exciting promotions. Some of the most common bonuses are:
- Free spins on slot games
- Welcome bonuses for new players
- Loyalty bonuses for returning players
- Event or holiday based bonuses
- VIP rewards aimed at high rollers
While almost every savvy player knows that there is great value in using a bonus, we still wonder why casinos offer such exciting freebies. Aren’t they just giving away free money?
It is all about effective marketing
Today, the online gambling industry is a thriving, healthy industry. The UK Gambling Commission reports that online gambling is still on the rise and becoming ever more popular.
This growth in the industry may be good news for us, but it also brings some hefty competition for gambling establishments. With more bookies opening their virtual doors to the public, the competition is on to attract and retain a regular player base.
While traditional marketing methods, such as adverts and regular promotions, seem to do a great job, the best way to secure new players is through offering casino bonuses.
Casinos are caught in a struggle to differentiate themselves from the competition. They now need to offer players new games, different gambling options, and ever-more exciting bonuses and promotions.
This increase in competition brings several exciting benefits for players when they use a bonus.
Intense competition benefits the players
Every player, whether a novice or an expert, can benefit from using a casino bonus. There’s a lot to grin about, from free spins and free games to extra money to play with. Let’s look at how players benefit when casinos try to outdo each other.
Players get to play for free
Free spins and free cash all provide players with the option to test out a game, or even a casino, before they commit. Punters can use this reward to learn the basics of a game or get a feel for playing on the casino’s website.
This opportunity is the perfect time to see how reliable the casino is. You can quickly spot a shady dealer without risking any hard-earned money.
Players can win with no risk
You do stand the chance of winning it big without using your money. That’s right. Some casinos offer players a deposit match bonus.
This type of bonus typically states that whatever amount a punter deposits, the casino will match the amount and add it to the player’s funds.
Bettors can then use this extra cash to bet on their favourite games, and yes, they stand a chance to win with this money that the casino has given them.
Don’t forget about the terms and conditions
With this variety of bonuses on offer, it almost sounds too good to be true. Why don’t malicious or inventive players abuse the caveat of bonuses available? They could simply go from one casino to the next, gathering up free cash, couldn’t they?
Casinos are protected by the terms and conditions attached to each bonus. Some of them contain wagering requirements or a minimum payout to prevent visitors from abusing the free spins and free money.
So, a savvy player knows to read the terms and conditions of each bonus before they accept it. Legitimate casinos will make it easy for players to find the terms and conditions attached to a specific bonus.
They are always keen on helping players understand what precisely the bonus entails, as a bonus is a win-win situation for the player and the casino alike.
Everybody wins with a bonus
When players use a bonus correctly, everybody wins. The casino gets a new, loyal player, and the player gets the opportunity to have some risk-free fun.
The casino also stands out from its competition when more players flock towards their games and betting sites. Everybody gets to benefit with a bonus.
Always gamble responsibly
So, we’ve learned that casinos give out bonuses as a very effective form of marketing. It entices players to try out its various games without any risks.
However, players are still advised to always check the fine print. Not all bonuses are the same. But not all gambling and betting sites are equal either.
A savvy player will look at the terms and conditions. They will also determine whether the casino is a legal operation or not. When they gamble, a savvy player gambles responsibly. Doing so will ensure that you have plenty of exciting, fun-filled hours ahead of you.
